SONO's three largest insider shareholders as of September 17, 2026 are Capital Management, Llc Coliseum (TenPercentOwner, 34.38Mn shares), Capital Management, Llc Coliseum (TenPercentOwner, 17.93Mn shares), Patrick Spence (Chief Executive Officer, 1.08Mn shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Capital Management, Llc Coliseum | TenPercentOwner | 0 | 52,313,167 | 52,313,167 | 93.3% | 17 Mar, 2026 |
| 2 | Patrick Spence | Chief Executive Officer | 1,080,643 | 0 | 1,080,643 | 1.9% | 19 Nov, 2024 |
| 3 | Edward P Lazarus | Chief Legal Officer | 497,356 | 0 | 497,356 | 0.9% | 17 Aug, 2026 |
| 4 | Nicholas Millington | Chief Innovation Officer | 437,943 | 0 | 437,943 | 0.8% | 19 Aug, 2025 |
| 5 | Thomas Conrad | Chief Executive Officer | 353,431 | 0 | 353,431 | 0.6% | 17 Aug, 2026 |
| 6 | Saori Casey | Chief Financial Officer | 220,790 | 0 | 220,790 | 0.4% | 17 Aug, 2026 |
| 7 | Brittany Bagley | Chief Financial Officer | 193,684 | 0 | 193,684 | 0.3% | 17 Aug, 2022 |
| 8 | Christopher Scott Mason | Principal Accounting Officer | 182,560 | 0 | 182,560 | 0.3% | 19 Nov, 2024 |
| 9 | Matthew O. Siegel | Chief Commercial Officer | 128,223 | 0 | 128,223 | 0.2% | 17 Feb, 2023 |
| 10 | Anna Fraser | Chief People Officer | 110,864 | 0 | 110,864 | 0.2% | 17 Aug, 2022 |
| 11 | Deirdre Findlay | Chief Commercial Officer | 97,398 | 0 | 97,398 | 0.2% | 19 Feb, 2025 |
| 12 | Karen Boone | Director | 84,271 | 0 | 84,271 | 0.2% | 03 Sep, 2026 |
| 13 | Shamayne Braman | Chief People Officer | 62,629 | 0 | 62,629 | 0.1% | 19 May, 2025 |
| 14 | Bracken Darrell | Director | 62,177 | 0 | 62,177 | 0.1% | 06 Mar, 2026 |
| 15 | Julius Genachowski | Director | 53,775 | 0 | 53,775 | 0.1% | 30 Jul, 2026 |
| 16 | Joanna Coles | Director | 48,196 | 0 | 48,196 | 0.1% | 06 Mar, 2026 |
| 17 | Jonathan Mildenhall | Director | 40,272 | 0 | 40,272 | 0.1% | 06 Mar, 2026 |
| 18 | Hugo Barra | Director | 29,351 | 0 | 29,351 | 0.1% | 06 Mar, 2026 |
| 19 | Panos Panay | Director | 28,882 | 0 | 28,882 | 0.1% | 13 Mar, 2023 |
| 20 | Carmine Arabia | Director | 14,364 | 0 | 14,364 | 0.0% | 08 May, 2026 |
| 21 | Joseph Jude Kennedy | Director | 14,364 | 0 | 14,364 | 0.0% | 06 Mar, 2026 |
| 22 | Mandy J Fields | Director | 14,364 | 0 | 14,364 | 0.0% | 06 Mar, 2026 |
| 23 | Maxime Bouvat-Merlin | Chief Product Officer | 11,738 | 0 | 11,738 | 0.0% | 19 Nov, 2024 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 01 Sep, 2026 | Karen Boone | Director | Disposed S | 10,000 | $15.39 | $153.90K | 84,271 | Direct |
| 14 Aug, 2026 | Saori Casey | Chief Financial Officer | Acquired M | 46,565 | — | — | 245,308 | Direct |
| 14 Aug, 2026 | Edward P Lazarus | Chief Legal Officer | Acquired M | 42,983 | — | — | 518,670 | Direct |
| 14 Aug, 2026 | Thomas Conrad | Chief Executive Officer | Acquired M | 20,414 | — | — | 364,179 | Direct |
| 14 Aug, 2026 | Edward P Lazarus | Chief Legal Officer | Disposed F | 21,314 | $16.59 | $353.60K | 497,356 | Direct |
| 14 Aug, 2026 | Saori Casey | Chief Financial Officer | Disposed F | 24,518 | $16.59 | $406.75K | 220,790 | Direct |
| 14 Aug, 2026 | Thomas Conrad | Chief Executive Officer | Disposed F | 10,748 | $16.59 | $178.31K | 353,431 | Direct |
| 14 Aug, 2026 | Edward P Lazarus | Chief Legal Officer | Disposed M | 8,960 | $0.00 | $0 | 214,191 | Direct |
| 14 Aug, 2026 | Saori Casey | Chief Financial Officer | Disposed M | 24,875 | $0.00 | $0 | 224,484 | Direct |
| 14 Aug, 2026 | Thomas Conrad | Chief Executive Officer | Disposed M | 20,414 | $0.00 | $0 | 443,101 | Direct |
| 14 Aug, 2026 | Saori Casey | Chief Financial Officer | Disposed M | 21,690 | $0.00 | $0 | 202,794 | Direct |
| 14 Aug, 2026 | Edward P Lazarus | Chief Legal Officer | Disposed M | 15,117 | $0.00 | $0 | 199,074 | Direct |
| 14 Aug, 2026 | Edward P Lazarus | Chief Legal Officer | Disposed M | 18,906 | $0.00 | $0 | 180,168 | Direct |
| 28 Jul, 2026 | Julius Genachowski | Director | Acquired M | 19,855 | $13.56 | $269.23K | 73,630 | Direct |
| 28 Jul, 2026 | Julius Genachowski | Director | Disposed S | 19,855 | $16.50 | $327.61K | 53,775 | Direct |
| 29 Jul, 2026 | Julius Genachowski | Director | Acquired M | 19,855 | $13.56 | $269.23K | 73,630 | Direct |
| 29 Jul, 2026 | Julius Genachowski | Director | Disposed S | 19,855 | $17.00 | $337.54K | 53,775 | Direct |
| 28 Jul, 2026 | Julius Genachowski | Director | Disposed M | 19,855 | $0.00 | $0 | 19,855 | Direct |
| 29 Jul, 2026 | Julius Genachowski | Director | Disposed M | 19,855 | $0.00 | $0 | 0 | Direct |
| 22 Jul, 2026 | Thomas Conrad | Chief Executive Officer | Acquired M | 81,653 | — | — | 386,756 | Direct |