Siebert Financial Corp. is a diversified financial services firm that provides brokerage investment advisory insurance corporate stock plan administration technology development and media sports entertainment services. The company operates through wholly owned and majority owned subsidiaries including Muriel Siebert & Co. LLC Siebert AdvisorNXT LLC Park Wilshire Companies Inc. Siebert Technologies LLC RISE Financial Services LLC Gebbia Media LLC and Siebert Crypto LLC. Its headquarters is in Miami Beach Florida with primary operations in New York Florida and California.

The company generates revenue through securities brokerage commissions and fees investment advisory fees insurance commissions technology service fees and media production and talent management revenues. Specific revenue sources include self directed trading market making stock borrow and loan services wealth management financial advice investment banking capital markets fixed annuities personal insurance property and casualty insurance natural disaster insurance life and disability policies media content production marketing services and sports negotiation services.

The company operates through the following segments: Financial Services and Media Sports and Entertainment.

• The Financial Services segment encompasses retail brokerage investment advisory insurance corporate stock plan administration technology development and related activities such as self directed trading market making wealth management investment banking and capital markets services.

• The Media Sports and Entertainment segment focuses on talent management and representation sports negotiation services marketing services and content production across film television podcasts and digital platforms for music and sports athletes.

Siebert Financial Corp. faces competition from full commission online discount and zero commission brokerage firms as well as from banks insurance companies mutual fund sponsors venture backed technology and cryptocurrency firms. The company differentiates itself through high quality customer service responsive support a broad range of product offerings and strong execution capabilities. In the media sports entertainment arena it competes with established media companies professional sports organizations streaming services live event producers and digital content platforms relying on its emerging athlete network and proprietary content to gain market share.

The company serves retail investors institutional clients small and mid cap issuers high net worth individuals and athletes as well as media entities seeking talent management and content production services.