Sprouts Farmers Market offers a unique specialty grocery experience featuring an open layout with fresh produce at the heart of the store. The company inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. Headquartered in Phoenix with 477 stores in 24 states as of December 28, 2025, Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in…
Sprouts Farmers Market offers a unique specialty grocery experience featuring an open layout with fresh produce at the heart of the store. The company inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. Headquartered in Phoenix with 477 stores in 24 states as of December 28, 2025, Sprouts Farmers Market is one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States.
Sprouts Farmers Market generates revenue through the sale of perishable and non-perishable grocery items, including fresh produce, meat and meat alternatives, seafood, deli, bakery, floral, dairy and dairy alternatives, packaged groceries, vitamins and supplements, bulk items, frozen foods, beer and wine, and natural health and body care products. In fiscal 2025, perishables accounted for 57.0% of sales and non-perishables for 43.0%. The company also generates revenue from its proprietary Sprouts Brand products, which represented just over 25% of revenue in fiscal 2025.
The company operates through the following segments:
- Retail Stores: This segment encompasses the operation of Sprouts Farmers Market retail stores, which feature a flipped conventional food retail model with produce at the center surrounded by specialty grocery offerings. Stores average approximately 28,000 square feet, with updated format stores generally between 21,000 and 25,000 square feet. The segment includes the Sprouts Brand product line, which features differentiated, attribute-driven products such as organic, paleo, keto, plant-based, non-GMO, fair trade, gluten-free, vegan, grass-fed, raw and humane certified items.
Sprouts Farmers Market holds a strong position within the highly fragmented grocery industry, competing with specialty food retailers such as Whole Foods and Trader Joe’s, conventional supermarkets like Kroger and Albertsons, mass retailers including Target and Walmart, and online retailers such as Amazon. The company differentiates itself through its farmers market heritage, open store layout, and focus on fresh, natural and organic foods. Sprouts Farmers Market believes it offers compelling value and differentiated products relative to competitors, benefiting from increasing consumer focus on health, wellness and an enhanced shopping experience featuring attribute-driven products.
Sprouts Farmers Market serves health enthusiasts and selective shoppers, identified through research as its target customer base. These customers span a wide range of incomes and age demographics, from Baby Boomers to Generation Z, and seek better-for-you grocery options, innovative quality products, and a great store experience to support their healthy lifestyle. The company believes it currently serves only a small portion of these target customers and has an opportunity to gain a larger share of their food-at-home purchases.