Sezzle Inc. (NASDAQ: SEZL)

Sezzle Inc is a purpose driven payments company that operates a digital shopping and payments platform offering buy now, pay later solutions to consumers in the United States and Canada.

The company was launched in 2017 to provide a flexible alternative to traditional credit, focusing on younger consumers who often lack access to conventional financing.

Sezzle’s platform enables shoppers to split purchases into installments, use a virtual card for in store and online transactions, and access subscription based services that add value for both consumers and merchant partners.

By positioning itself as a public benefit corporation, Sezzle aims to financially empower the next generation while delivering sustainable growth.

Sezzle generates revenue primarily from merchant processing fees, which are calculated as a percentage of gross merchandise volume plus a fixed fee per transaction.

Additional income comes from subscription services such as Sezzle Premium and Sezzle Anywhere, which provide recurring fees for access to special merchant networks and enhanced features.

The company also collects consumer fees including late payment fees, failed payment fees, and rescheduling charges, as well as interchange revenue from its virtual card solution and referral fees from third party lenders.

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Sezzle operates in a highly competitive buy now, pay later market where it faces rivals such as Affirm, Afterpay, Klarna, PayPal Pay Later and Zip.

The company differentiates itself by targeting Gen Z and Millennial consumers who often have limited or no credit history and by offering a transparent, fee light experience that includes optional credit building through its opt in Sezzle Up program.

Sezzle’s status as a public benefit corporation and its former B Corporation certification provide additional appeal to value driven merchants and investors.

Sezzle’s consumer base consists mainly of Gen Z and Millennial shoppers, with approximately 81% of users aged between 18 and 48 years based on internal data from 2025.

These younger consumers tend to use credit cards less frequently and often seek alternative financing options that fit their tech savvy lifestyle.

On the merchant side, Sezzle serves a diverse range of businesses from small and medium sized sellers to large enterprise retailers across multiple verticals.

Sezzle serves a broad array of merchants without reliance on any single large customer.