Sports Entertainment Gaming Global Corp (NASDAQ: SEGG)

Lottery.com Inc. is a leading provider of domestic and international products and services in the iLottery and sports content industries. The company operates a B2C Platform enabling users to purchase lottery games remotely via its app and websites. It also offers a B2B API for commercial partners to resell lottery games, provides global lottery data through its Data Service, supports charitable sweepstakes via its affiliation with DonateTo. Win, and develops the Sports.com brand for streaming, original content, and fan engagement technologies.

Lottery.com Inc. generates revenue through multiple streams. The B2C Platform charges service fees on lottery game purchases, with fees based on game value, volume, and user location. The B2B API earns revenue sharing from commercial partners' mark-ups and service fees on lottery game resales. The Data Service collects subscription and per-record fees from digital publishers and media organizations for access to global lottery data. The Sweepstakes initiative yields nominal fees from gross donations on DonateTo. Win campaigns. The Sports.com brand is positioned for future monetization through subscriptions, pay-per-view events, licensing, and partnerships.

The company operates through the following segments: B2C Platform, B2B API, Data Service, Sweepstakes, and Sports.com.

• B2C Platform: This segment enables users to purchase in-state and multi-state lottery draw games via mobile devices or computers, with secure ticket maintenance and automatic winner notifications. The platform uses geofencing to ensure compliance with jurisdictional requirements and employs a validated pRNG for random number selection. Service fees are charged on each transaction, with no commission taken from user prizes.

• B2B API: This segment provides a secure distribution interface for authorized third-party commercial partners to acquire and resell lottery games within permitted jurisdictions. The API integrates into partners' back-office systems and user-facing applications, enabling ticket fulfillment and redemption processes managed by Lottery.com Inc. Revenue is shared from mark-ups and service fees agreed upon with each partner, with no commission taken from user winnings.

• Data Service: This segment delivers daily results of over 800 domestic and international lottery games from more than 40 countries to over 400 digital publishers and media organizations. The service pulls real-time primary source data and dedicated feeds from lottery authorities, ensuring accuracy and timely delivery. Commercial subscribers pay subscription fees, with additional per-record fees for large data sets, and the company also sells proprietary anonymized transaction data under multi-year agreements.

• Sweepstakes: This segment supports cause marketing efforts through affiliation with WinTogether and its DonateTo. Win platform, which offers sweepstakes for charitable causes. Participants enter by donating to campaigns, with no purchase required for entry in most jurisdictions. Lottery.com Inc. receives a percentage of gross donations as a fee for sponsorship and administration, with proceeds funding charitable causes and potential future user acquisition for the B2C Platform.

• Sports.com: This segment focuses on streaming, original content creation, and technology to improve fan engagement, having acquired the Sports.com domain in 2021 and formed Sports.com, Inc. in 2022. The brand streams live events, such as a heavyweight title bout in early 2024 with Sky Sports and BOXXER, and plans growth through original short-form content, telco partnerships, live news, athlete collaborations, and affiliate relationships with sports betting brands. The company follows a 'buy and build' strategy, having initiated acquisitions of Nook Holdings Limited and SM&I, LTD. to expand content and streaming capabilities.

Lottery.com Inc. holds a competitive position in the iLottery and sports content markets through its definitional brand names, early entry in the growing iLottery industry, strong distribution ecosystem, and cross-brand synergies. The company differentiates itself from competitors like JackPocket, NeoGames S. A.'s neoplay®, Gaming Solutions International, Numadata, and global sports brands such as ESPN and DAZN by leveraging proprietary technology, including distributed ledger for data security, and strategic partnerships in lottery and sports sectors.

The company serves individual users purchasing lottery games through its B2C Platform, commercial partners utilizing its B2B API for resale, digital publishers and media organizations subscribing to its Data Service, participants in DonateTo. Win sweepstakes supporting charitable causes, and sports fans engaging with the Sports.com brand for streaming, news, and interactive content. Specific customers named in the filing include Google, Amazon, and Gannett for its Data Service.