Comscore, Inc. (NASDAQ: SCOR)

comScore, Inc. is a global information and analytics company that measures advertising content and consumer audiences across media platforms. The firm combines data from digital devices televisions direct to consumer applications and movie screens with demographic and other descriptive information. Its proprietary data science enables person level and household level audience measurement removing duplicated viewing across devices and over time. This capability provides a common standard for buyers and sellers to transact on advertising and helps media ecosystem participants understand and monetize their audiences.

comScore, Inc. generates revenue primarily through subscription based Software as a Service fees and transaction based data services. Customers pay for access to syndicated audience measurement products such as TV ratings digital metrics and box office data. Additionally the company earns fees from custom research and insight solutions that are tailored to specific client needs. Revenue also arises from activation and campaign verification products that are delivered via data feeds APIs and clean room environments.

The company operates through the following segments.

• Content & Ad Measurement: This segment provides syndicated audience products such as TV national and local ratings digital multi platform metrics video measurement and theatrical box office data. It also offers cross platform solutions including activation tools campaign results and content measurement that enable advertisers to plan execute and optimize campaigns across devices.

• Research & Insight Solutions: This segment delivers custom data feeds survey analytics brand health studies and other bespoke research products designed to meet specific client requirements. Services include path to purchase analyses competitive benchmarking market segmentation and branded content analytics that help clients understand audiences and competitive landscapes.

comScore, Inc. holds a strong position as a provider of cross platform audience measurement in a competitive market that includes firms such as Nielsen Kantar VideoAmp and DoubleVerify. The company differentiates itself through its large scale opt in panel census data integration and proprietary deduplication technology that delivers unduplicated reach and frequency metrics. Its ability to combine behavioral demographic and attitudinal data across devices gives clients a unified view of audience behavior. Additionally its extensive intellectual property portfolio and global data science team support continuous product innovation and adaptation to evolving privacy standards.

comScore, Inc. serves a diverse set of customers that includes digital publishers, television networks, movie studios, content owners, brand advertisers, advertising agencies, technology providers, local and national broadcasters, cable and telecommunications companies, streaming video distributors, social media platforms, advertising technology firms, financial service companies, manufacturers and retailers, telecommunication and internet technology firms, and political campaign organizations.