Rush Enterprises Inc is a full-service, integrated retailer of commercial vehicles and related services operating throughout the United States and Ontario, Canada. The company conducts business through its network of Rush Truck Centers and provides one-stop service for commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. Rush Enterprises Inc operates 126 franchised Rush Truck Centers in 23 states and owns an 80% equity interest in Rush Truck Centres of Canada Limited, which operates 12 International dealerships and 2 IC Bus dealerships in Ontario and sells IC Buses in Quebec and the Maritimes.

The company generates revenue through the sale of new and used commercial vehicles, aftermarket parts and services, vehicle leasing and rental, and financial and insurance products. New commercial vehicle sales accounted for $4,139.8 million or 55.7% of total revenues in 2025, while aftermarket products and services contributed $2,523.0 million or 33.9% of total revenues. Vehicle leasing and rental revenues were $369.6 million or 5.0%, used commercial vehicle sales were $363.7 million or 4.9%, and financial and insurance products accounted for $21.1 million or 0.3% of total revenues in 2025.

The company operates through the following segments:

• Truck Segment: This segment includes the operation of a network of commercial vehicle dealerships under the name “Rush Truck Centers.” Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Blue Arc and Battle Motors. The segment provides retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products.

Rush Enterprises Inc holds a leading position in the commercial vehicle retail industry as one of the largest retailers of Peterbilt and International trucks in North America. The company competes with other franchised dealerships, independent service centers, parts wholesalers, commercial vehicle wholesalers, rental service companies, and industrial auctioneers. Its competitive advantages include the overall quality and reputation of its products, the Rush brand name recognition for quality service, the geographic scope of its dealership network, the breadth of commercial vehicles offered, and its ability to provide comprehensive aftermarket products and services, financing, insurance, and other customer services.

The company serves a diverse customer base that includes national and regional truck fleets, corporations, local and state governments, and owner-operators. During 2025, no single customer accounted for more than 10% of sales by dollar volume.