Reformation REF Insider Ownership

Updated Oct 10, 2026

Over the past year, REF insiders bought $3.06 million of stock (203.7K shares) and sold $61.4 million (4.4Mn shares) on the open market.

• Reformation's open-market purchases in the past 12 months came from 3 insiders, and its sales from 2 insiders.
• Among REF insiders, John Joseph Coyle (Director) bought the most stock on the open market in the past 12 months: $3 million (200K shares), most recently on July 31, 2026.
• On the selling side, Scsp Refo (10% owner) sold the most Reformation stock on the open market over the past 12 months, $43.76 million (3.14Mn shares), most recently on September 1, 2026.
• Beyond open-market trades, insiders at Reformation received 1.57Mn shares in stock awards in the last 12 months.
• Per Business Quant, REF insiders together hold 42.57Mn shares based on their latest Form 4 filings, or 85.49% of the 49.79Mn shares outstanding.
• Reformation insiders hold 30.9Mn shares directly (72.60% of their total) and 11.67Mn shares (27.40%) indirectly, through entities such as trusts and partnerships.
• The insider holdings in Reformation belong to 10 insiders who have reported on Form 4 within the past two years.
• Reformation's top three insider holders by shares held are Scsp Refo (10% owner, 28.94Mn shares), Yael Aflalo (Director and 10% owner, 11.67Mn shares) and Hali Borenstein (CEO and President, 1.13Mn shares).
• The holding of Scsp Refo makes up 67.99% of all shares held by Reformation insiders.
• In the past year, 10 insiders of Reformation submitted 15 Form 4 filings reporting trades, awards or other transactions.
• Insider figures for REF include Form 4 filings through October 9, 2026.