Reed's, Inc. is a branded beverage company offering a portfolio of natural, premium, and functional beverages under the Reed's and Virgil's brands. The company's products are sold in over 32,000 outlets across the United States and in select international markets. Reed's, Inc. competes within the U. S. carbonated soft drink market by providing alternatives that focus on real ginger, clean-label ingredients, and functional formulations. The company operates an asset-light business model relying on a network of independent co-packers and distributors.
Reed's, Inc. generates revenue primarily through the sale of its beverage products. Its core offerings include Reed's Ginger Beverages, Virgil's Craft Sodas, and a line of Ready-to-Drink alcoholic beverages such as the RTD Classic Mule and RTD Hard Ginger Ale. The company also introduced a multi-functional soda line in 2025 featuring organic ginger, adaptogen mushroom extracts, and prebiotic fiber. Sales are driven through retail channels including natural food stores, grocery chains, club stores, liquor stores, convenience stores, and e-commerce platforms.
The company operates through the following segments: Reed's Ginger Beverages, Virgil's Craft Sodas, Reed's Ready to Drink, Reed's Functional Soda, and Flying Cauldron Soda.
- Reed's Ginger Beverages: This segment includes the core line of ginger-based products such as Reed's Original Ginger Beer, Reed's Premium Ginger Beer, Reed's Extra Ginger Beer, Reed's Strongest Ginger Beer, and Reed's Zero Sugar Extra Ginger Beer. The segment also features Reed's Real Ginger Ale and its zero-sugar variant, along with seasonal offerings like Reed's Real Cranberry Ginger Ale, Reed's Real Blackberry Ginger Ale, and Reed's Harvest Spiced Apple Cider. These products are made with pressed organic ginger and natural sweeteners such as cane sugar, honey, pineapple juice, or stevia.
- Virgil's Craft Sodas: This segment encompasses Virgil's Handcrafted Soda line, which includes root beer, vanilla cream, black cherry, orange cream, and cola flavors. The brand also offers a Zero Sugar line sweetened with stevia, featuring the same flavor profiles without cane sugar. Virgil's products are made with natural ingredients, contain no artificial preservatives or colors, and are certified kosher. The segment emphasizes bold, classic soda flavors crafted from premium, non-GMO components.
- Reed's Ready to Drink: This segment consists of the company's alcoholic beverage offerings, including the RTD Classic Mule with 7% ABV and the RTD Hard Ginger Ale with 5% ABV. The Hard Ginger Ale line is available in flavors such as Cherry Lime, Mango, Strawberry Watermelon, and Pineapple Coconut. These products are made with pressed organic ginger, contain no artificial colors, gluten, GMOs, or caffeine, and are currently sold in 14 states. The segment leverages the growing premium ready-to-drink cocktail trend.
- Reed's Functional Soda: Launched in 2025, this segment features a multi-functional soda line formulated with pressed organic ginger, complex adaptogen mushroom extracts, and prebiotic fiber. Each serving contains 5 grams of sugar, 30 to 45 calories, 500 mg of adaptogens, and 2,000 to 5,000 mg of organic ginger. Flavors include Lemongrass Ginger, Berry Bubbly, Strawberry Vanilla, and Root Beer. The segment targets health-conscious consumers seeking functional benefits from their beverages.
- Flying Cauldron Soda: This segment offers a non-alcoholic butterscotch beer known for its creamy vanilla and butterscotch flavors. The product is made with natural ingredients and contains no artificial flavors, sweeteners, preservatives, gluten, caffeine, or GMOs. Flying Cauldron is positioned as a specialty beverage appealing to aficionados of unique, craft-style sodas. The segment complements the company's portfolio by extending into niche, flavor-driven categories.
Reed's, Inc. holds a niche position in the U. S. carbonated soft drink market, particularly within the ginger beer and craft soda categories. The company competes with established brands such as Goslings, Barritt's, Fever Tree, Bundaberg, and Cock 'n Bull in ginger beer, and with Stewart's, IBC, Zevia, Henry Weinhard's, Boylan, Sprechers, and Jones Soda in craft soda. In the ginger ale category, it faces competition from Canada Dry, Schweppes, Seagram's, Vernor's, and Zevia. Reed's, Inc. differentiates itself through its use of pressed organic ginger, clean-label ingredients, and functional formulations, aligning with consumer trends toward premium, natural, and better-for-you beverages.
Reed's, Inc. serves a diverse customer base across multiple retail channels. The company sells its products to natural food retailers such as Whole Foods Market, Sprouts, Natural Grocers by Vitamin Cottage, Fresh Thyme, and NCG. It also supplies gourmet and specialty stores including Trader Joe's, Erewhon, Gelson's, Harmon's, Bristol Farms, The Fresh Market, Woodman's, and Cost Plus World Market. Additionally, Reed's, Inc. distributes through major grocery chains like Kroger, Albertson's/Safeway, Publix, Food Lion, Stop & Shop, H. E. B., Wegmans, Walmart, Raley's, Savemart, Ingles, Harris Teeter, Hannaford, and others. The company's products are available in club stores such as Costco, liquor stores including BevMo!, ABC, and Total Wine and More, and convenience and drug stores like Duane Reed.