Parks! America, Inc. owns and operates three regional safari parks and is engaged in acquiring developing and operating local and regional entertainment attractions throughout the United States.
The company derives roughly 98% of its revenue from park visitors and about 2% from the sale of animals. Park revenue consists mainly of admission fees, animal food sales, animal encounters, vehicle rentals, gift shop and specialty retail sales, and food and beverage sales. Each…
Parks! America, Inc. owns and operates three regional safari parks and is engaged in acquiring developing and operating local and regional entertainment attractions throughout the United States.
The company derives roughly 98% of its revenue from park visitors and about 2% from the sale of animals. Park revenue consists mainly of admission fees, animal food sales, animal encounters, vehicle rentals, gift shop and specialty retail sales, and food and beverage sales. Each park also maintains a gift shop a restaurant or concessions area and picnic areas where guests can purchase food beverages apparel plush toys educational items and novelty goods. In addition the company periodically sells surplus animals from its herds and records the proceeds as revenue.
The company operates through the following segments: Georgia Park Missouri Park Texas Park.
- Georgia Park: This segment manages a 500 acre property with 200 acres devoted to the park featuring a 3 mile drive through animal viewing area that opened in 1991 housing approximately 600 animals representing 55 species with some animals kept in fenced in exhibit areas and a walk through adventure zoo known as the walkabout adventure zoo. The park is situated roughly 75 miles southwest of Atlanta in Pine Mountain Georgia and is overseen by a general manager who operates it autonomously with discrete financial information prepared for senior management.
- Missouri Park: This segment oversees a 255 acre property with a 5 mile drive through wildlife viewing area that opened in 1971 home to about 300 animals comprising 65 species including fenced in exhibit zones and a walk through adventure zoo. The park lies approximately 15 miles east of Springfield and 45 miles northeast of Branson in Strafford Missouri and is supervised by a general manager who runs it independently with its own performance tracking.
- Texas Park: This segment runs a 450 acre property using 250 acres for the park offering a 2.5 mile drive through safari and a 20 acre walk through adventure zoo opened in 2019 containing roughly 600 animals of 80 species with crushed gravel drive through routes fenced in exhibit sections and experience style exhibits in the walk through zone. The park is located about 25 miles northeast of Bryan/College Station and 120 miles northwest of downtown Houston in Texas and is directed by a general manager who operates it as a standalone unit with separate reporting.
Within the regional attraction industry Parks! America Inc competes with other destination and regional parks movies sporting events vacation travel and family entertainment centers. Its competitive advantages stem from the distinctiveness and perceived quality of its drive through safari experiences the cleanliness and inviting atmosphere of its parks and its location within convenient driving distance of major metropolitan areas.
The company serves groups and families primarily residents and tourists living within 100 miles of its parks as well as travelers passing nearby who seek away from home entertainment within driving distance. Visitors typically arrive in parties rather than as individuals.