U.S. & Canada was Pinterest’s largest region in fiscal 2025, bringing in $3.05B of $4.22B (72%).
| Geography | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| U.S. & Canada | — | $2.35B | $2.74B | $3.05B | |||||
| United States & Canada | $2.26B | — | — | — | |||||
| United States | — | — | — | — | |||||
| Europe | $410.52M | $501.29M | $601.19M | $779.09M | |||||
| Rest Of World | $127.42M | $203.59M | $305.09M | $390.04M | |||||
| International | — | — | — | — | |||||
| Total | $2.80B | $3.06B | $3.65B | $4.22B |
Pinterest brought in $4.22B from its three regions in fiscal 2025, the year ended December 31, 2025. That was up 15.8% from $3.65B in fiscal 2024. U.S. & Canada was the largest at $3.05B (72.3%), ahead of Europe at $779.09M (18.5%) and Rest Of World at $390.04M (9.2%).
Compared with fiscal 2024, Europe grew fastest, up 29.6% to $779.09M. Every region above 2% of revenue grew.
Pinterest began breaking out U.S. & Canada in fiscal 2023, when it brought in $2.35B. Pinterest stopped reporting United States & Canada as a separate region after fiscal 2022, when it brought in $2.26B.
Pinterest (PINS) reports its revenue by geography. In fiscal 2025, U.S. & Canada was its largest region, bringing in $3.05B (72.3% of the total), followed by Europe at $779.09M (18.5%).
U.S. & Canada was Pinterest's largest region in fiscal 2025, bringing in $3.05B, or 72.3% of the $4.22B total across its three regions.
Among Pinterest's regions that make up at least 2% of revenue, Europe grew fastest in fiscal 2025, up 29.6% from $601.19M to $779.09M.
Every figure comes from Pinterest's annual financial filings, as reported. Each line keeps the name Pinterest gives it, and years follow its fiscal calendar.
Pinterest's revenue by geography goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.