Pinterest PINS Insider Ownership

Updated Oct 10, 2026

In the last 12 months, insiders at Pinterest made open-market sales of $41.86 million (1.95Mn shares) and bought no shares on the open market.

• Pinterest's open-market sales in the past 12 months came from 7 insiders; no insider bought.
• The largest open-market sales of PINS in the past 12 months were by Benjamin Silbermann (Director and 10% owner), totaling $33.91 million (1.6Mn shares), most recently on October 7, 2026.
• Beyond open-market trades, insiders at Pinterest received 4.84Mn shares in stock awards, acquired 1.59Mn shares through option exercises and conversions, gave up 749.93K shares to cover taxes or exercise prices and gave away 10.2K shares as gifts in the last 12 months.
• Per Business Quant data, Pinterest insiders hold 52.81Mn shares in total based on their latest Form 4 filings, or 9.34% of the 565.5Mn shares outstanding; that total is down 3.42% from 54.68Mn shares at the end of Q2 2026 and up 0.84% from 52.37Mn shares at the end of Q3 2025.
• Indirect holdings, through trusts, partnerships, family members and other entities, make up 81.25% (42.91Mn shares) of Pinterest's insider total, with the other 18.75% (9.9Mn shares) held directly.
• Per Business Quant, 20 insiders of PINS hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
• Pinterest's three biggest insider holders are Benjamin Silbermann (Director and 10% owner, 44.09Mn shares), William J. Ready (Chief Executive Officer, 1.84Mn shares) and Matthew Madrigal (Chief Product & Tech. Officer, 1.56Mn shares), based on their latest Form 4 filings.
• Benjamin Silbermann alone accounts for 83.50% of the shares held by Pinterest insiders.
• In the past year, 18 insiders of Pinterest submitted 88 Form 4 filings reporting trades, awards or other transactions.
• The insider data for PINS reflects Form 4 filings through October 7, 2026.