Phunware, Inc. is a technology company that specializes in mobile application software and services and mobile app advertising. The company provides a cloud based platform that enables businesses to engage manage and monetize their mobile application portfolios and audiences. Phunware helps brands define create launch promote and monetize their mobile application identities to anchor the consumer journey and improve brand interactions. The firm was founded in 2009 and is incorporated in Delaware with headquarters in Austin Texas.

Phunware generates revenue primarily from recurring software license subscriptions for its cloud based offerings which are often multi year agreements. The company also earns fees from application development and support services provided to customers. In addition Phunware sells in app advertising services charging advertisers based on impressions clicks or user actions and recognizes revenue when an ad is viewed clicked or acted upon. Sales are conducted through an internal sales team and through partners such as value added resellers and systems integrators.

Phunware operates in a competitive market for mobile application lifecycle management solutions. The company competes with firms that offer cloud based software for location based services mobile marketing automation content management analytics and audience monetization. Notable competitors include Airship Apadmi Mutual Mobile Pointr and Purple. Phunware cites several competitive strengths including its cloud based vertical solution application framework built over a decade of experience. Its platform architecture allows customers to deploy applications SDKs analytics and AI enabled features in a unified environment without rearchitecting underlying systems. The company emphasizes a results driven culture where employees are encouraged to think like owners and are rewarded through internal promotions. Phunware also highlights its intellectual property portfolio which includes four active issued patents and nine active pending patents covering areas such as content management location services and cryptocurrency. Ongoing investment in artificial intelligence aims to enhance personalization and reduce development timelines.

Phunware targets companies that are pursuing digital transformation across various industries. Its customers include organizations in hospitality healthcare workplace retail sports aviation real estate and education seeking to improve guest patient employee shopper fan traveler resident or student experiences through mobile solutions. The company notes that for the fiscal year ended December 31 2025 two customers accounted for 36 percent of net revenues indicating some concentration. While specific customer names are not disclosed the base consists of enterprises looking for subscription based software development kits cloud based services and in app advertising.