Ollie’s Bargain Outlet Holdings, Inc. is a leading off price retailer of brand name household products. The company was founded in 1982 with the mission to sell Good Stuff Cheap. It operates a flexible buying model that focuses on closeout merchandise and excess inventory from suppliers and manufacturers around the world. Its stores provide a treasure hunt shopping experience where customers can find nationally recognized brands at prices up to 70% below those of traditional retailers. As of January 31 2026 Ollie’s operated 645 retail stores located in 34 states across the United States. The store format is a no frills warehouse style layout designed to keep operating costs low while encouraging frequent visits through constantly changing merchandise.

The company generates revenue from the sale of merchandise sold in its stores. Product offerings are divided into four main categories: consumables home seasonal and other. In fiscal 2025 consumables accounted for 31.9% of net sales home for 28.3% seasonal for 19.1% and other for 20.7%. These percentages reflect a stable mix that has remained relatively consistent over the past three years. Customers are primarily value conscious shoppers who seek everyday household goods at discounted prices. The Ollie’s Army loyalty program which had approximately 17 million members as of January 31 2026 drives a significant portion of sales with members generating more than 80% of net sales and spending about 40% more per transaction than non members. Additionally a co branded credit card program launched in fiscal 2024 further encourages repeat visits and higher spending.

The company operates through the following segment:

• Reportable Segment: This segment encompasses the entire retail operation including the procurement of closeout and excess inventory the management of 4 distribution centers totaling about 3,000,000 square feet and the operation of 645 stores. The buying team sources products directly from manufacturers wholesalers distributors brokers and other retailers leveraging long standing relationships and an opportunistic approach to secure the best deals. Inventory is distributed to stores via a network that emphasizes low cost transportation and efficient replenishment. Stores are organized by department in a racetrack layout and feature rolling tables pallets and other fixtures that support the treasure hunt concept. The segment’s performance is supported by low cost operations including limited spending on store fixtures modest marketing expenses and a focus on maintaining a lean workforce.

Ollie’s competes with a wide array of retailers ranging from discount stores and off price operators to mass merchants warehouse clubs department stores grocery chains drug stores convenience stores hardware shops and various specialty retailers. Its primary competitive advantage lies in the ability to offer brand name products at prices significantly lower than those of traditional retailers achieved through an opportunistic buying model strong vendor relationships and a flexible inventory system. The company’s low cost store format and distribution network further enhance its ability to maintain attractive margins while passing savings to customers. Ollie’s also differentiates itself through the treasure hunt shopping experience which encourages frequent store visits and creates a sense of discovery for shoppers.

The company serves a broad customer base consisting of households and individual consumers who look for everyday household goods at discounted prices. While the filing does not provide specific customer names the Ollie’s Army loyalty program had approximately 17 million members as of January 31 2026 indicating a substantial base of repeat shoppers. The program’s members tend to be highly engaged with the brand and contribute disproportionately to sales volume. Ollie’s stores are located in 34 states giving the company a national footprint that reaches diverse demographic groups across different income levels and geographic regions.