Oddity Tech Ltd (NASDAQ: ODD)

Oddity Tech Ltd operates as a consumer tech platform with a focus on transforming the global beauty and wellness market through technology and entrepreneurial thinking. The company has rapidly scaled its online, direct-to-consumer business since launching its flagship brand, IL MAKIAGE, in 2018 in the United States. Oddity Tech Ltd claims to be the world's largest online, direct-to-consumer company in the beauty and wellness industry based on revenue. The company's operations have expanded to the U.K., continental Europe, and Australia, with international sales representing approximately 18% of its net revenue for the year ended December 31, 2025.

Oddity Tech Ltd generates revenue through its portfolio of stand-alone brands, which include IL MAKIAGE, SpoiledChild, and METHODIQ. These brands offer a range of beauty and wellness products, including face and complexion products, skincare, haircare, bodycare, medical-grade prescription and OTC products, supplements, color cosmetics, and makeup tools. The products are priced between $20 and $100 per item, with higher price points for elite performance products. The company's customer base is global, with a significant presence in the United States and expanding markets in Europe and Australia. The company's online platform serves approximately 68 million users as of December 31, 2025.

• IL MAKIAGE: This is a prestige, digital beauty brand powered by Oddity Tech Ltd's consumer tech platform. It leverages data science, machine learning, and computer vision capabilities to deliver high-quality online experiences for consumers. IL MAKIAGE offers a wide range of beauty products, including face and complexion, skin, eyes and brows, and lips. The brand has converted millions of consumers from shopping for beauty products in stores to making purchases online, disrupting the industry in the process.

• SpoiledChild: This is a prestige online-only wellness brand powered by Oddity Tech Ltd's scalable technology platform, including its AI and machine learning capabilities. SpoiledChild offers a range of superior products and sustainable design, including skincare products, haircare products, and supplements. The brand empowers a new generation of consumers to redefine the rules of aging by offering an individualized approach to age-control and promoting sustainability with its patented refillable packaging.

• METHODIQ: This is a medical-grade telehealth platform that delivers high-efficacy treatments at scale, starting in dermatology. METHODIQ aims to help users cure their medical issues with fully customized treatments and the highest standards of care, based on precise online diagnosis without needing to visit a doctor's office. The platform uses a suite of computer vision and AI tools to observe visible skin features like acne and dark spots, providing continuous care through a tracking app that quantifies progress and delivers feedback to promote compliance and success. METHODIQ addresses skin conditions with a breakthrough and proprietary product line that aims to maximize efficacy, minimize side effects, and deliver a best-in-class beauty product experience.

Oddity Tech Ltd positions itself as a leader in the beauty and wellness industry, leveraging technology and innovation to disrupt traditional markets. The company's competitive advantages include its relentless focus on technology and product innovation, data and AI capabilities, and the ability to develop and launch new products and transformative brands. Oddity Tech Ltd competes with beauty and wellness companies throughout the world, including multinational consumer product companies and independent brands. The company's ability to compete successfully depends on continuing to advance its technology platform, leveraging its data and AI capabilities, maintaining and attracting customers, developing and launching new products and transformative brands, responding to changing consumer demands, maintaining the value and reputation of its brands, attracting and retaining a team committed to innovation, the effectiveness of its products, accessible pricing, customer service, and the effectiveness and cost-effectiveness of its advertising and marketing strategies.

Oddity Tech Ltd's customer base is global, with a significant presence in the United States and expanding markets in Europe and Australia. The company's online platform serves approximately 68 million users as of December 31, 2025. The company's products cater to consumers seeking high-quality, science-backed beauty and wellness solutions, with a focus on personalized and sustainable offerings.