Oddity Tech Ltd (NASDAQ: ODD)

ODDITY Tech Ltd is a consumer technology company that transforms the global beauty and wellness market through its integrated online platform. The company leverages data science machine learning and computer vision to deliver personalized product experiences and develop science-backed formulations. It operates a direct-to-consumer business model that supports proprietary brands and in-house biotechnology innovation.

ODDITY Tech Ltd generates revenue primarily through the sale of its beauty and wellness products across its brand portfolio including IL MAKIAGE SpoiledChild and METHODIQ. The company sells directly to consumers via its digital platform which uses proprietary algorithms for product matching and customer engagement. Revenue is derived from online transactions where users purchase skincare haircare supplements color cosmetics and medical-grade telehealth services.

The company operates through the following segments: IL MAKIAGE SpoiledChild METHODIQ and New Ventures.

• IL MAKIAGE is a prestige digital beauty brand that uses ODDITY’s technology platform to deliver personalized online experiences in face complexion skin eyes brows and lips categories. It leverages data science machine learning and computer vision to match products to consumer needs and has converted millions of users from offline to online beauty shopping since its 2018 launch in the United States.

• SpoiledChild is a prestige online-only wellness brand offering skincare haircare and supplements with a focus on anti-aging sustainability and individualized care. It features patented refillable packaging to reduce waste and empowers consumers to control their aging process through data-driven product recommendations.

• METHODIQ is a medical telehealth platform launched in 2025 that delivers high-efficacy dermatology treatments at scale. It uses computer vision and AI for personalized skin assessments provides continuous care via a tracking app and offers proprietary products designed to maximize efficacy minimize side effects and deliver a premium beauty experience.

• New Ventures is an in-house brand incubator established in 2019 to develop additional digitally native brands for future launch. It targets high-demand low-satisfaction categories in beauty and wellness where legacy brands lack sufficient technology integration and aims to disrupt markets through innovation and proprietary product development.

ODDITY Tech Ltd holds a leading position in the online direct-to-consumer beauty and wellness industry and believes it is the world’s largest such company by revenue. Its competitive advantage stems from a technology-first approach that combines proprietary AI machine learning and computer vision capabilities with in-house biotechnology through ODDITY LABS. This enables rapid product innovation data-driven marketing and superior product performance differentiating it from traditional beauty companies reliant on offline distribution and legacy formulation methods.

ODDITY Tech Ltd serves individual consumers globally who seek personalized science-backed beauty and wellness solutions through online channels. Its customer base includes users of its IL MAKIAGE SpoiledChild and METHODIQ platforms spanning the United States United Kingdom continental Europe and Australia with international sales representing approximately 18% of net revenue for the year ended December 31 2025.