Clorox Co /De/ (NYSE: CLX)

The Clorox Company, or CLX, is a multinational manufacturer and marketer of consumer and professional products, with its headquarters in Oakland, California. Established in 1913, the company operates in approximately 25 countries and sells its products in over 100 markets worldwide. The Clorox Company's operations are divided into four reportable segments: Health and Wellness, Household, Lifestyle, and International.

In the Health and Wellness segment, Clorox offers a variety of cleaning and disinfecting products, such as bleach, disinfecting wipes, and hand sanitizers, designed to maintain a healthy and clean environment for consumers. Additionally, the company provides natural personal care products like baby wipes and feminine hygiene products. Famous brands in this segment include Clorox, Disinfecting Wipes, and Pine-Sol.

The Household segment consists of bags and wraps, cat litter, and grilling products, providing consumers with everyday household solutions. Popular brands in this segment are Glad bags and wraps, Kingsford charcoal, and Scoop Away cat litter. Furthermore, the Lifestyle segment includes food, water-filtration, and natural personal care products, with well-known brands such as Brita water filters, Kingsford charcoal, and Glad food storage products.

The International segment focuses on products sold outside of the United States, with significant presence in Canada, Latin America, and Asia. The segment includes a wide range of products, from cleaning and disinfecting products to natural personal care products.

The Clorox Company faces intense competition from other nationally advertised brands and private-label brands. Competition arises from similar and alternative products marketed by major multinational or national companies with greater financial resources than CLX. Despite the competition, CLX boasts a strong brand portfolio and a long history of innovation. The company has invested in digital transformation and productivity enhancements, enabling it to adapt to changing consumer behaviors and innovate more rapidly.

CLX employs approximately 8,000 people worldwide, with 76% based in the United States. The company is dedicated to diversity, equity, and inclusion, demonstrating significant progress in recent years in increasing diversity and promoting an inclusive culture. Furthermore, Clorox has been recognized for its commitment to environmental sustainability, setting science-based targets to reduce greenhouse gas emissions and achieve net-zero emissions by 2050.

Clorox has reported strong revenue growth in recent years, attributed to its successful brand portfolio and strategic investments in digital transformation. The company has also made substantial progress in enhancing profitability, with both gross margin and operating margin increasing in recent years.