Learning & Development was Newell Brands’s largest segment in fiscal 2025, bringing in $1.97B of $4.11B (48%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total International | — | — | — | — | ||||||||||
| Learning & Development | $2.16B | $1.72B | $1.71B | $1.97B | ||||||||||
| Play | — | — | — | — | ||||||||||
| Learn | — | — | — | — | ||||||||||
| Office Products | — | — | — | — | ||||||||||
| Writing | — | — | — | — | ||||||||||
| Tools, Hardware &Amp; Commercial Products | — | — | — | — | ||||||||||
| Live | — | — | — | — | ||||||||||
| Other | — | — | — | — | ||||||||||
| Europe, Middle East & Africa | — | — | — | — | ||||||||||
| Home & Commercial Solutions | $885.00M | $1.49B | $1.43B | $1.40B | ||||||||||
| Work | — | — | — | — | ||||||||||
| Home Solutions | — | — | — | — | ||||||||||
| Outdoor & Recreation | $1.32B | $563.00M | $794.00M | $741.00M | ||||||||||
| Rubbermaid Consumer | — | — | — | — | ||||||||||
| Tools | — | — | — | — | ||||||||||
| Commercial Products | — | — | — | — | ||||||||||
| Baby &Amp; Parenting | — | — | — | — | ||||||||||
| Asia Pacific | — | — | — | — | ||||||||||
| Latin America | — | — | — | — | ||||||||||
| Canada | — | — | — | — | ||||||||||
| Specialty | — | — | — | — | ||||||||||
| Decor | — | — | — | — | ||||||||||
| Home &Amp; Family - Other Gbus | — | — | — | — | ||||||||||
| Total | $4.36B | $3.77B | $3.93B | $4.11B |
Newell Brands brought in $4.11B from its three segments in fiscal 2025, the year ended December 31, 2025. That is less than the $5.76B it reports by geography, so these segments do not cover all of its revenue. Learning & Development was the largest at $1.97B (47.9%), ahead of Home & Commercial Solutions at $1.40B (34.1%) and Outdoor & Recreation at $741.00M (18.0%).
Compared with fiscal 2024, Learning & Development grew fastest, up 15.2% to $1.97B, while Outdoor & Recreation fell the most, down 6.7% to $741.00M.
North America was Newell Brands’s largest region in fiscal 2025, bringing in $2.37B of $5.76B (41%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2016 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | — | — | — | — | ||||||||
| International | $4.51B | $1.49B | $3.96B | $1.40B | ||||||||
| Foreign Countries | — | — | — | — | ||||||||
| North America | $738.00M | $1.94B | $427.00M | $2.37B | ||||||||
| Total North America | — | — | — | — | ||||||||
| Europe, Middle East & Africa | $1.41B | $1.28B | $1.19B | $1.19B | ||||||||
| Latin America | $837.00M | $863.00M | $831.00M | — | ||||||||
| Asia Pacific | $695.00M | $545.00M | $506.00M | $488.00M | ||||||||
| Canada | — | $313.00M | $319.00M | $308.00M | ||||||||
| Total | $8.19B | $6.43B | $7.24B | $5.76B |
Newell Brands brought in $5.76B from its five regions in fiscal 2025, the year ended December 31, 2025. Newell Brands regrouped these regions after fiscal 2024, so the total does not compare directly with that year's $7.24B. North America was the largest at $2.37B (41.2%), ahead of International at $1.40B (24.3%) and Europe, Middle East & Africa at $1.19B (20.7%). The other two regions brought in $796.00M combined.
Compared with fiscal 2024, North America grew fastest, up 455.5% to $2.37B, while International fell the most, down 64.6% to $1.40B.
Newell Brands stopped reporting Latin America as a separate region after fiscal 2024, when it brought in $831.00M.
Writing was Newell Brands’s largest product and service line in fiscal 2019, bringing in $1.85B of $9.72B (19%).
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 |
|---|---|---|---|---|
| Commercial | — | $1.62B | $1.52B | $1.40B |
| Appliances & Cookware | $1.70B | $2.01B | $1.82B | — |
| Writing | $1.97B | $1.98B | $1.85B | $1.85B |
| Outdoor & Recreation | $1.26B | $1.70B | $1.52B | $1.41B |
| Consumer & Commercial Solutions | $1.56B | — | — | — |
| Home Fragrance | $776.60M | $1.07B | $1.05B | $1.03B |
| Food | $958.20M | $914.10M | $881.00M | $1.03B |
| Baby | $1.14B | $1.29B | — | $1.11B |
| Baby & Parenting | — | $1.29B | $1.13B | — |
| Other | — | $247.80M | $3.00M | — |
| Other Products | $1.91B | $1.04B | — | — |
| Connected Home Security | — | — | $377.00M | $377.00M |
| Home Appliances | — | — | — | $1.50B |
| Waddington | $549.80M | $799.90M | — | — |
| Jostens | $565.10M | $767.50M | — | — |
| Fishing | $405.90M | $555.70M | — | — |
| Connected Home & Security | — | $355.70M | — | — |
| Safety & Security | $255.80M | $355.70M | — | — |
| Team Sports | $205.30M | $333.20M | — | — |
| Total | $13.26B | $16.31B | $10.15B | $9.72B |
Newell Brands brought in $9.72B from its eight product and service lines in fiscal 2019, the year ended December 31, 2019. Newell Brands regrouped these lines after fiscal 2018, so the total does not compare directly with that year's $10.15B. Writing was the largest at $1.85B (19.0%), ahead of Home Appliances at $1.50B (15.4%) and Outdoor & Recreation at $1.41B (14.5%). The other five lines brought in $4.96B combined.
Compared with fiscal 2018, Food grew fastest, up 17.4% to $1.03B, while Commercial fell the most, down 7.9% to $1.40B.
Newell Brands began breaking out Commercial in fiscal 2017, Connected Home Security in fiscal 2018 and Home Appliances in fiscal 2019. Newell Brands stopped reporting Appliances & Cookware ($1.82B in fiscal 2018), Consumer & Commercial Solutions ($1.56B in fiscal 2016), Baby & Parenting ($1.13B in fiscal 2018) and eight others as separate lines.
Newell Brands (NWL) reports its revenue by segment, by geography and by product and service. In fiscal 2025, Learning & Development was its largest segment, bringing in $1.97B (47.9% of the total), followed by Home & Commercial Solutions at $1.40B (34.1%).
Learning & Development was Newell Brands' largest segment in fiscal 2025, bringing in $1.97B, or 47.9% of the $4.11B total across its three segments.
North America was Newell Brands' largest region in fiscal 2025, bringing in $2.37B, or 41.2% of the $5.76B total across its five regions.
Writing was Newell Brands' largest product and service line in fiscal 2019, bringing in $1.85B, or 19.0% of the $9.72B total across its eight product and service lines.
Among Newell Brands' segments that make up at least 2% of revenue, Learning & Development grew fastest in fiscal 2025, up 15.2% from $1.71B to $1.97B.
Every figure comes from Newell Brands' annual financial filings, as reported. Each line keeps the name Newell Brands gives it, and years follow its fiscal calendar.
Newell Brands' revenue by segment goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.