General Health was Natures Sunshine Products’s largest product and service line in fiscal 2025, bringing in $192.12M of $480.14M (40%).
| Product and Service | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Herbal Products | — | — | — | — | ||||||||||||
| Vitamin Mineral & Other Nutritional Supplements | — | — | — | — | ||||||||||||
| General Health | $159.26M | $173.77M | $183.88M | $192.12M | ||||||||||||
| General Health Products | — | — | — | — | ||||||||||||
| Digestive | $96.01M | $103.87M | $111.74M | $124.37M | ||||||||||||
| Digestive Products | — | — | — | — | ||||||||||||
| Cardiovascular | $80.74M | $83.59M | $81.70M | $81.64M | ||||||||||||
| Cardiovascular Products | — | — | — | — | ||||||||||||
| Immune | — | — | $38.72M | $40.82M | ||||||||||||
| Immunity | $29.64M | $32.47M | — | — | ||||||||||||
| Immunity Products | — | — | — | — | ||||||||||||
| Weight Management | $34.60M | $33.32M | $20.51M | $17.93M | ||||||||||||
| Weight Management Products | — | — | — | — | ||||||||||||
| Personal Care | $21.67M | $18.30M | $17.80M | $23.27M | ||||||||||||
| Personal Care Products | — | — | — | — | ||||||||||||
| Other Products | — | — | — | — | ||||||||||||
| Shipping & Handling | $1.20M | — | — | — | ||||||||||||
| Total | $423.11M | $445.32M | $454.36M | $480.14M |
Natures Sunshine Products brought in $480.14M from its six product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 5.7% from $454.36M in fiscal 2024. General Health was the largest at $192.12M (40.0%), ahead of Digestive at $124.37M (25.9%) and Cardiovascular at $81.64M (17.0%). The other three lines brought in $82.02M combined.
Compared with fiscal 2024, Personal Care grew fastest, up 30.7% to $23.27M, while Weight Management fell the most, down 12.6% to $17.93M.
Natures Sunshine Products stopped reporting Immunity ($32.47M in fiscal 2023) and Shipping & Handling ($1.20M in fiscal 2022) as separate lines.
Asia was Natures Sunshine Products’s largest segment in fiscal 2025, bringing in $221.78M of $480.14M (46%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nsp Americas | — | — | — | — | ||||||||||||
| Natures Sunshine Products Americas Asia Pacific & Europe | — | — | — | — | ||||||||||||
| Asia | $186.29M | $201.25M | $207.79M | $221.78M | ||||||||||||
| Synergy Worldwide | — | — | — | — | ||||||||||||
| North America | $133.21M | $139.80M | $138.85M | $143.61M | ||||||||||||
| Synergy World Wide Brand | — | — | — | — | ||||||||||||
| Europe | $78.99M | $81.10M | $84.84M | $93.13M | ||||||||||||
| Nsp Russia, Central & Eastern Europe | — | — | — | — | ||||||||||||
| Natures Sunshine Products Russia Central & Eastern Europe | — | — | — | — | ||||||||||||
| Latin America & Other | $23.41M | $23.16M | $22.88M | $21.62M | ||||||||||||
| Nsp China | — | — | — | — | ||||||||||||
| China & New Markets | — | — | — | — | ||||||||||||
| Total | $421.91M | $445.32M | $454.36M | $480.14M |
Natures Sunshine Products brought in $480.14M from its four segments in fiscal 2025, the year ended December 31, 2025. That was up 5.7% from $454.36M in fiscal 2024. Asia was the largest at $221.78M (46.2%), ahead of North America at $143.61M (29.9%) and Europe at $93.13M (19.4%). The remaining segment, Latin America & Other, brought in $21.62M.
Compared with fiscal 2024, Europe grew fastest, up 9.8% to $93.13M, while Latin America & Other fell the most, down 5.5% to $21.62M. From fiscal 2022 to 2025, combined revenue from these segments grew from $421.91M to $480.14M, a compound annual growth rate of 4.4%. Asia's share of the total rose from 44.2% to 46.2%.
Other was Natures Sunshine Products’s largest region in fiscal 2025, bringing in $172.57M of $480.14M (36%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| International Excluding Venezuela | — | — | — | — | ||||||||||||
| Other | $195.64M | $204.48M | $160.56M | $172.57M | ||||||||||||
| United States | $122.86M | $129.31M | $127.92M | $133.39M | ||||||||||||
| Us | — | — | — | — | ||||||||||||
| Taiwan | $48.47M | $61.69M | $70.58M | $67.28M | ||||||||||||
| Korea | — | — | $51.36M | $50.84M | ||||||||||||
| South Korea | $54.94M | $49.85M | — | — | ||||||||||||
| South Korea (Synergy) | — | — | — | — | ||||||||||||
| Japan | — | — | $43.94M | $56.07M | ||||||||||||
| Total | $421.91M | $445.32M | $454.36M | $480.14M |
Natures Sunshine Products brought in $480.14M from its five regions in fiscal 2025, the year ended December 31, 2025. That was up 5.7% from $454.36M in fiscal 2024. Other was the largest at $172.57M (35.9%), ahead of United States at $133.39M (27.8%) and Taiwan at $67.28M (14.0%). The other two regions brought in $106.91M combined.
Compared with fiscal 2024, Japan grew fastest, up 27.6% to $56.07M, while Taiwan fell the most, down 4.7% to $67.28M.
Natures Sunshine Products began breaking out Korea in fiscal 2024 and Japan in fiscal 2024. Natures Sunshine Products stopped reporting South Korea as a separate region after fiscal 2023, when it brought in $49.85M.
Natures Sunshine Products (NATR) reports its revenue by product and service, by segment and by geography. In fiscal 2025, General Health was its largest product and service line, bringing in $192.12M (40.0% of the total), followed by Digestive at $124.37M (25.9%).
General Health was Natures Sunshine Products' largest product and service line in fiscal 2025, bringing in $192.12M, or 40.0% of the $480.14M total across its six product and service lines.
Asia was Natures Sunshine Products' largest segment in fiscal 2025, bringing in $221.78M, or 46.2% of the $480.14M total across its four segments.
Other was Natures Sunshine Products' largest region in fiscal 2025, bringing in $172.57M, or 35.9% of the $480.14M total across its five regions.
Among Natures Sunshine Products' product and service lines that make up at least 2% of revenue, Personal Care grew fastest in fiscal 2025, up 30.7% from $17.80M to $23.27M.
Every figure comes from Natures Sunshine Products' annual financial filings, as reported. Each line keeps the name Natures Sunshine Products gives it, and years follow its fiscal calendar.
Natures Sunshine Products' revenue by product and service goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.