Natures Sunshine Products NATR Insider Ownership

NASDAQ NATR

$12.71 +0.16 (+1.27%)

At close: Oct 20, 2026 · 4:00 PM EDT

Insider Holdings by Owner

6.44Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

20.01%

▲+11.38% pp QoQ

Shares Held by Insiders

3.56Mn

filed for Sep 2026

▲+131.85% QoQ

Shares Outstanding

17.81Mn

17,812,000 shares

Direct Holdings

1.56Mn

Indirect: 2.01Mn

Net Shares Traded (QoQ)

+2.03Mn

net buying in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 5, 2026

Over the past year, NATR insiders bought $2.61 million of stock (161.39K shares) and sold $2.09 million (93.98K shares) on the open market.

Behind Natures Sunshine Products' open-market trades in the past 12 months were one insider buying and 5 insiders selling.
Among Natures Sunshine Products' insiders, the largest open-market purchases in the past 12 months were by Prescott Group Capital Management, L.L.C. (10% owner), totaling $2.61 million (161.39K shares), most recently on August 17, 2026.
Conversely, Daniel C. Norman (EVP & President, Asia) was NATR's largest open-market seller in the past 12 months, with $759,434 of sales (33.98K shares); the latest was on June 1, 2026.
Away from the open market, NATR insiders received 391.82K shares in stock awards, acquired 68.89K shares through option exercises and conversions, gave up 52.89K shares to cover taxes or exercise prices and gave away 8.68K shares as gifts over the last 12 months.
Per Business Quant, NATR insiders together hold 3.56Mn shares based on their latest Form 4 filings, or 20.01% of the 17.81Mn shares outstanding.
Natures Sunshine Products insiders hold 1.56Mn shares directly (43.65% of their total) and 2.01Mn shares (56.35%) indirectly, through entities such as trusts and partnerships.
NATR's insider total is spread across 22 insiders who have filed a Form 4 in the past two years.
Natures Sunshine Products' three biggest insider holders are Prescott Group Capital Management, L.L.C. (10% owner, 1.94Mn shares), Terrence Moorehead (Chief Executive Officer, 543.29K shares) and Kenneth G. Romanzi (Chief Executive Officer, 144K shares), based on their latest Form 4 filings.
Of the shares held by NATR insiders, 54.55% belong to Prescott Group Capital Management, L.L.C.
A total of 79 Form 4 filings with transactions in Natures Sunshine Products stock were made over the past 12 months, by 19 insiders.
The insider data for NATR reflects Form 4 filings through September 15, 2026.

Form 4 Holdings

Insiders Holding NATR

Insiders 30

Shares held 6.44Mn

Of outstanding 36.17%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Partners Small Cap Value Lp Wynnefield	TenPercentOwner	774,547	1,699,139	2,473,686	38.4%	19 Sep, 2022
2	Group Capital Management, L.L.C. Prescott	TenPercentOwner	0	1,944,486	1,944,486	30.2%	19 Aug, 2026
3	Terrence Moorehead	Chief Executive Officer	543,292	0	543,292	8.4%	23 Jul, 2025
4	Joseph W Baty	Evp Chief Financial Officer	173,702	0	173,702	2.7%	25 Jul, 2022
5	Kenneth G. Romanzi	Chief Executive Officer	143,999	0	143,999	2.2%	19 May, 2026
6	Leslie Shane Jones	Evp Chief Financial Officer	104,658	0	104,658	1.6%	07 May, 2026
7	Bryant J Yates	Evp President, Europe	77,446	0	77,446	1.2%	11 Jun, 2026
8	Ruth Ann Perkins	Evp, Chief Financial Officer	75,433	0	75,433	1.2%	15 Sep, 2026
9	Martin A. Gonzalez	Evp, Global Supply Chain	69,640	0	69,640	1.1%	06 Nov, 2025
10	Tracee Comstock	Vp, Human Resources	64,449	0	64,449	1.0%	23 Jul, 2025
11	Fosun Pharmaceutical (Group) Co., Ltd. Shanghai	TenPercentOwner	0	64,167	64,167	1.0%	17 Oct, 2024
12	Robert D Straus	Director	56,514	0	56,514	0.9%	19 May, 2026
13	Jonathan David Lanoy	Svp, Chief Accounting Officer	55,602	0	55,602	0.9%	03 Sep, 2026
14	John Christopher Teets	Director	55,315	0	55,315	0.9%	09 May, 2024
15	Edward Silcock	Evp President, North America	51,486	0	51,486	0.8%	25 Jul, 2022
16	Mary Beth Springer	Director	48,352	0	48,352	0.8%	06 May, 2022
17	Daniel C Norman	Evp President, Asia	47,276	0	47,276	0.7%	03 Jun, 2026
18	Kevin R. Herbert	Evp President, North America	46,890	0	46,890	0.7%	29 Jun, 2026
19	Nathan G Brower	Evp, General Counsel	43,438	0	43,438	0.7%	22 May, 2026
20	Heidi Wissmiller	Director	41,667	0	41,667	0.6%	19 May, 2026
21	Richard D Moss	Director	38,629	0	38,629	0.6%	08 May, 2024
22	Rong Yang	Director	34,749	0	34,749	0.5%	19 May, 2026
23	Curtis Kopf	Director	34,427	0	34,427	0.5%	19 May, 2026
24	Tess Roering	Director	34,427	0	34,427	0.5%	19 May, 2026
25	Kevin Gregory Fuller	Global Chief Marketing Officer	31,548	0	31,548	0.5%	19 May, 2026
26	Sarah Crockett	Global Chief Marketing Officer	26,873	0	26,873	0.4%	13 Mar, 2024
27	Erich A Fritz	Evp, Global Supply Chain	20,889	0	20,889	0.3%	19 May, 2026
28	Steven J. Fasching	Director	15,369	0	15,369	0.2%	19 May, 2026
29	Katie May	Director	14,266	0	14,266	0.2%	19 May, 2026
30	Shirley Wu	Director	9,149	0	9,149	0.1%	06 May, 2022

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,330 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
02 Sep, 2026	Ruth Ann Perkins	Evp, Chief Financial Officer	Acquired A	39,384	$0.00	$0	39,384	Direct
02 Sep, 2026	Ruth Ann Perkins	Evp, Chief Financial Officer	Acquired A	36,049	$0.00	$0	75,433	Direct
01 Sep, 2026	Jonathan David Lanoy	Svp, Chief Accounting Officer	Acquired A	7,210	$0.00	$0	55,602	Direct
17 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	20,000	$14.69	$293.80K	1,944,486	Indirect
06 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	2,000	$16.35	$32.70K	1,785,097	Indirect
06 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	2,513	$16.75	$42.09K	1,787,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	10,000	$16.46	$164.60K	1,797,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	1,000	$16.48	$16.48K	1,798,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	20,000	$16.55	$331.00K	1,818,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	5,000	$16.62	$83.10K	1,823,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	30,000	$16.68	$500.40K	1,853,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	20,000	$16.69	$333.80K	1,873,610	Indirect
07 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	10,000	$16.72	$167.20K	1,883,610	Indirect
10 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	876	$15.64	$13.70K	1,884,486	Indirect
10 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	16,928	$15.80	$267.46K	1,901,414	Indirect
10 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	13,072	$15.78	$206.28K	1,914,486	Indirect
10 Aug, 2026	Group Capital Management, L.L.C. Prescott	TenPercentOwner	Acquired P	10,000	$16.01	$160.10K	1,924,486	Indirect
26 Jun, 2026	Kevin R. Herbert	Evp President, North America	Disposed F	1,976	$21.02	$41.54K	46,890	Direct
12 Jun, 2026	Kevin R. Herbert	Evp President, North America	Disposed S	1,134	$20.63	$23.39K	49,732	Direct
12 Jun, 2026	Kevin R. Herbert	Evp President, North America	Disposed S	866	$20.75	$17.97K	48,866	Direct

Showing 1 to 20 of 1,330 transactions