Micware is a Japan-based provider of software development services and innovative IT solutions focused on the automotive and mobility sectors. The company develops and sells in-vehicle infotainment systems that cover multimedia, navigation, human machine interface, telematics and driver assistance functions. It also specializes in navigation software and location-based smartphone applications.
Micware generates revenue through three streams: software development services,…
Micware is a Japan-based provider of software development services and innovative IT solutions focused on the automotive and mobility sectors. The company develops and sells in-vehicle infotainment systems that cover multimedia, navigation, human machine interface, telematics and driver assistance functions. It also specializes in navigation software and location-based smartphone applications.
Micware generates revenue through three streams: software development services, licensing of proprietary software modules, and other software-related services such as after-sales support and B2C mobile app offerings. Its primary customers are automotive OEMs, Tier 1 suppliers and businesses needing location-based solutions.
The company operates through the following segments:
- SDV: This segment develops and sells software systems for software-defined vehicles, including in-vehicle infotainment software and other mobility-enhancing products, performed by Japanese subsidiaries.
- LBS: This segment develops and licenses in-vehicle navigation software systems and provides geographic data-based services to business-to-business customers, mainly serving end users.
- Other: This segment comprises software development services from overseas subsidiaries for software-defined vehicles and business-to-consumer mobile app services unrelated to in-vehicle navigation.
Micware positions itself as a Tier 1 software provider in Japan's automotive industry, benefiting from capital stakes held by Toyota and Honda. It competes in software development services with firms such as SCSK, SKY, Panasonic, Tata Consultancy Services, KPIT and Wipro. In licensing, its peers include Aisin, Pioneer, ZENRIN DataCom and Panasonic. For digital map and maintenance services, it faces competition from HERE Technologies, TomTom, Google, ESRI and Mapbox. The company's advantages stem from high product quality that meets OEM standards, reliable on-time delivery, engineering flexibility, unique user interface designs and competitive pricing with value-added features.
Micware's customer base includes major automotive OEMs such as Honda and Toyota, Tier 1 suppliers like Uni Electronics, telecommunications service providers, mobility-as-a-service providers and other firms requiring location information-related software. Notable customers contributing over ten percent of revenue are Honda Group, Toyota Group, and Uni Electronics.