MoneyHero Limited is a technology and artificial intelligence-powered personal finance aggregation and comparison platform and digital insurance brokerage provider operating in Greater Southeast Asia. The company serves consumers in Singapore Hong Kong Taiwan and the Philippines through its portfolio of brands including MoneyHero SingSaver Money101 Moneymax Seedly and Creatory. MoneyHero Limited connects financial product providers with consumers by offering comparison tools for credit cards personal loans mortgages insurance and wealth management products while also providing insurance brokerage services in select markets.

MoneyHero Limited generates revenue primarily through internet leads generation and marketing service income insurance commission income marketing income and events income. The company employs various fee models including cost-per-click cost-per-lead cost-per-application and cost-per-approved-application arrangements with its commercial partners. In 2025 approximately 86.5% of revenue came from internet leads generation and marketing service income 9.4% from insurance commission income 3.4% from marketing income and 0.8% from events income with the majority of revenue tied to approved applications.

MoneyHero Limited operates through two primary business segments: Online Financial Comparison Platforms and B2B Business (Creatory).

• Online Financial Comparison Platforms: This segment provides consumers with free financial comparison tools and educational content across credit cards personal loans mortgages insurance banking and wealth products through branded websites such as MoneyHero.com SingSaver.com.sg Money101.com.tw Moneymax.ph and Seedly.co. It generates revenue by charging financial institutions for user leads applications and approved applications.

• B2B Business (Creatory): This segment operates a self-service portal that enables content creators and channel partners to monetize their audience by promoting financial products from MoneyHero Limited's commercial partners. Creatory connects publishers with financial brands offering fixed-fee or performance-based compensation for driving traffic and conversions.

MoneyHero Limited holds a leading position in the competitive Southeast Asian financial comparison market where it faces competition from banks' proprietary channels offline financial advisors and other online platforms such as MoneySmart and Roo.cash. The company differentiates itself through its trusted brand portfolio artificial intelligence capabilities for personalized recommendations and strong relationships with both consumers and financial institutions enabling it to deliver targeted user acquisition at scale.

MoneyHero Limited serves individual consumers seeking financial products across Southeast Asia while its commercial partners consist of over 300 financial institutions including regional and international banks insurance providers and investment brokers many of which are subsidiaries of major global financial firms. The company does not disclose specific consumer names but maintains relationships with prominent financial brands throughout its operating markets.