Monster Energy Drinks was Monster Beverage’s largest segment in fiscal 2025, bringing in $7.67B of $8.29B (92%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Monster Energy Drinks | $5.83B | $6.56B | $6.86B | $7.67B | |||||||||||||
| Finished Products | — | — | — | — | |||||||||||||
| Direct Store Delivery ("Dsd") | — | — | — | — | |||||||||||||
| Direct Store Delivery | — | — | — | — | |||||||||||||
| Strategic Brands | $353.49M | $376.59M | $432.23M | $468.72M | |||||||||||||
| Alcohol Brands | $101.41M | $184.86M | $172.31M | $134.72M | |||||||||||||
| Warehouse ("Warehouse") | — | — | — | — | |||||||||||||
| Warehouse | — | — | — | — | |||||||||||||
| Other | $22.94M | $23.49M | $23.57M | $25.04M | |||||||||||||
| Total | $6.31B | $7.14B | $7.49B | $8.29B |
Monster Beverage brought in $8.29B from its four segments in fiscal 2025, the year ended December 31, 2025. That was up 10.7% from $7.49B in fiscal 2024. Monster Energy Drinks was the largest at $7.67B (92.4%), ahead of Strategic Brands at $468.72M (5.7%) and Alcohol Brands at $134.72M (1.6%). The remaining segment, Other, brought in $25.04M.
Compared with fiscal 2024, Monster Energy Drinks grew 11.7% to $7.67B and Strategic Brands grew 8.4% to $468.72M. From fiscal 2022 to 2025, combined revenue from these segments grew from $6.31B to $8.29B, a compound annual growth rate of 9.5%. Monster Energy Drinks' share held steady at about 92.4%.
U.S. & Canada was Monster Beverage’s largest region in fiscal 2025, bringing in $5.07B of $8.29B (61%).
| Geography | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| U.S. & Canada | $4.12B | $4.61B | $4.72B | $5.07B | ||||
| Emea | $1.23B | $1.39B | $1.56B | $1.90B | ||||
| Asia Pacific (Including Oceania) | $456.19M | $514.45M | $541.04M | $624.11M | ||||
| Asia Pacific | — | — | — | — | ||||
| Latin America & Caribbean | $510.58M | $624.85M | $666.45M | $697.97M | ||||
| Total | $6.31B | $7.14B | $7.49B | $8.29B |
Monster Beverage brought in $8.29B from its four regions in fiscal 2025, the year ended December 31, 2025. That was up 10.7% from $7.49B in fiscal 2024. U.S. & Canada was the largest at $5.07B (61.2%), ahead of Emea at $1.90B (22.9%) and Latin America & Caribbean at $697.97M (8.4%). The remaining region, Asia Pacific (Including Oceania), brought in $624.11M.
Compared with fiscal 2024, Emea grew fastest, up 21.5% to $1.90B. Every region above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these regions grew from $6.31B to $8.29B, a compound annual growth rate of 9.5%. U.S. & Canada's share of the total fell from 65.2% to 61.2%.
Energy Drinks was Monster Beverage’s largest revenue line in fiscal 2012, bringing in $1.91B of $2.06B (93%).
| Products and Services | FY 2009 | FY 2010 | FY 2011 | FY 2012 |
|---|---|---|---|---|
| Energy Drinks | $1.04B | $1.18B | $1.56B | $1.91B |
| Non-Carbonated (Primarily Juice Based Beverages) | — | — | — | $110.22M |
| Non Carbonated | $59.21M | $80.54M | $94.40M | — |
| Carbonated (Primarily Soda Beverages) | — | — | — | $31.04M |
| Carbonated | $32.54M | $32.91M | $32.47M | — |
| Other | — | — | — | $13.21M |
| Other Product Line | $12.98M | $12.43M | $13.03M | — |
| Total | $1.14B | $1.30B | $1.70B | $2.06B |
Monster Beverage brought in $2.06B from its four revenue lines in fiscal 2012, the year ended December 31, 2012. Monster Beverage regrouped these revenue lines after fiscal 2011, so the total does not compare directly with that year's $1.70B. Energy Drinks was the largest at $1.91B (92.5%), ahead of Non-Carbonated (Primarily Juice Based Beverages) at $110.22M (5.3%) and Carbonated (Primarily Soda Beverages) at $31.04M (1.5%). The remaining revenue line, Other, brought in $13.21M.
Monster Beverage began breaking out Non-Carbonated (Primarily Juice Based Beverages) in fiscal 2012, Carbonated (Primarily Soda Beverages) in fiscal 2012 and Other in fiscal 2012. Monster Beverage stopped reporting Non Carbonated ($94.40M in fiscal 2011), Carbonated ($32.47M in fiscal 2011) and Other Product Line ($13.03M in fiscal 2011) as separate revenue lines.
Monster Beverage (MNST) reports its revenue by segment, by geography and by products and services. In fiscal 2025, Monster Energy Drinks was its largest segment, bringing in $7.67B (92.4% of the total), followed by Strategic Brands at $468.72M (5.7%).
Monster Energy Drinks was Monster Beverage's largest segment in fiscal 2025, bringing in $7.67B, or 92.4% of the $8.29B total across its four segments.
U.S. & Canada was Monster Beverage's largest region in fiscal 2025, bringing in $5.07B, or 61.2% of the $8.29B total across its four regions.
Energy Drinks was Monster Beverage's largest revenue line in fiscal 2012, bringing in $1.91B, or 92.5% of the $2.06B total across its four revenue lines.
Monster Energy Drinks grew faster than Strategic Brands in fiscal 2025, up 11.7% from $6.86B to $7.67B. Strategic Brands grew 8.4% to $468.72M.
Every figure comes from Monster Beverage's annual financial filings, as reported. Each line keeps the name Monster Beverage gives it, and years follow its fiscal calendar.
Monster Beverage's revenue by segment goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.