Metalert, Inc. (: MLRT)

MetAlert, Inc. develops a suite of products and solutions powered by a proprietary real time tracking technology platform that enables remote monitoring location based tracking health data collection of humans and theft recovery for high value assets. The company focuses on addressing two global challenges remote patient monitoring for individuals with cognitive decline and the safety and recovery of firearms and other valuable mobile assets. Its offerings include wearable devices such as SmartSoles for personal tracking and the GunAlert system for monitoring and recovering firearms. In addition to its core tracking devices the company offers complementary health and safety monitoring products such as fall detection sensors and wellness tracking accessories that integrate with its platform. Its solutions are deployed in over thirty five countries through a network of international distributors and partners.

MetAlert, Inc. generates revenue from the sale of its hardware products and from recurring service fees associated with its tracking platform. Product sales include wearable trackers and asset tracking devices while service income comes from subscription access to the company's Internet of things monitoring portal and related professional services. The company sells both to business customers and directly to consumers through distributors online marketplaces and its own ecommerce channels. In the most recent reporting period product sales accounted for approximately thirty one percent of total revenue while service income contributed the remaining sixty nine percent. The business to consumer segment represented about forty one percent of sales with the balance coming from business to business channels.

The company operates through the following segments:

• Global Trek Xploration: This segment designs manufactures sells and distributes wearable technology solutions for human tracking including remote patient monitoring devices such as SmartSoles that utilize GPS Bluetooth low energy and proprietary software to provide real time location and health data.

• Level 2 Security Products: This segment focuses on high value non human asset monitoring and recovery for items such as firearms vehicles bikes boats ATVs and other valuable mobile assets using GPS based tracking and theft recovery services.

MetAlert, Inc. occupies a niche position at the intersection of wearable health tracking and asset security markets. The company leverages a patent protected proprietary technology platform that differentiates it from generic GPS tracking providers. Competitors in the consumer health monitoring space include medical alert services and general purpose fitness trackers while in the asset security arena firms such as LoJack and other GPS based recovery providers serve similar markets. The firm's intellectual property portfolio includes multiple patents covering its tracking algorithms and communication protocols which creates barriers to entry for new entrants. Demand for remote monitoring solutions is driven by aging populations and increasing concerns over asset theft which supports the company's growth prospects.

MetAlert, Inc. serves a mixed customer base that includes business to business distributors enterprise institutions government agencies and individual consumers. Business customers comprise wholesale dealers residential care facilities hospitals and law enforcement entities that purchase devices for fleet or patient monitoring. Consumers acquire products through online retail platforms such as Amazon and Google as well as directly from the company's ecommerce site. The company also works with nonprofit organizations that support vulnerable populations such as seniors and individuals with cognitive impairments. International sales are facilitated by distributors operating in Europe South America and North America.