U.S. & Canada was Marriott International’s largest segment in fiscal 2025, bringing in $19.35B of $26.19B (74%).
| Segment | FY 2009 | FY 2010 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| U.S. & Canada | $15.75B | $17.70B | $18.61B | $19.35B | ||||||||||||||
| North American Full-Service | — | — | — | — | ||||||||||||||
| North American Full-Service Segment | — | — | — | — | ||||||||||||||
| North American Full Service | — | — | — | — | ||||||||||||||
| North American Limited-Service | — | — | — | — | ||||||||||||||
| North American Limited-Service Segment | — | — | — | — | ||||||||||||||
| North American Limited Service | — | — | — | — | ||||||||||||||
| Emea | $1.93B | $2.27B | $2.41B | $2.41B | ||||||||||||||
| Other International | — | — | — | — | ||||||||||||||
| International | — | — | — | — | ||||||||||||||
| Luxury | — | — | — | — | ||||||||||||||
| Former Timeshare | — | — | — | — | ||||||||||||||
| Timeshare | — | — | — | — | ||||||||||||||
| Unallocated Corporate & Other | $2.18B | $2.32B | $2.52B | $2.77B | ||||||||||||||
| Unallocated Corporate | — | — | — | — | ||||||||||||||
| Other Unallocated Corporate | — | — | — | — | ||||||||||||||
| Apec | $564.00M | $830.00M | $976.00M | $1.07B | ||||||||||||||
| Asia Pacific | — | — | — | — | ||||||||||||||
| Greater China | $351.00M | $600.00M | $582.00M | $590.00M | ||||||||||||||
| Total | $20.77B | $23.71B | $25.10B | $26.19B |
Marriott International brought in $26.19B from its five segments in fiscal 2025, the year ended December 31, 2025. That was up 4.3% from $25.10B in fiscal 2024. U.S. & Canada was the largest at $19.35B (73.9%), ahead of Unallocated Corporate & Other at $2.77B (10.6%) and Emea at $2.41B (9.2%). The other two segments brought in $1.66B combined.
Compared with fiscal 2024, Apec grew fastest, up 9.9% to $1.07B. Every segment above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these segments grew from $20.77B to $26.19B, a compound annual growth rate of 8.0%. U.S. & Canada's share of the total fell from 75.8% to 73.9%.
Reimbursements was Marriott International’s largest product and service line in fiscal 2025, bringing in $19.20B of $26.19B (73%).
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Reimbursements | $15.42B | $17.41B | $18.48B | $19.20B | ||||||
| Reimbursements Expenses | — | — | — | — | ||||||
| Net Fee Revenues | $3.99B | $4.74B | $5.07B | $5.30B | ||||||
| Owned, Leased, & Other | $1.37B | $1.56B | $1.55B | $1.68B | ||||||
| Unallocated Corporate & Other | — | — | — | — | ||||||
| Unallocated Corporate | — | — | — | — | ||||||
| Total | $20.77B | $23.71B | $25.10B | $26.19B |
Marriott International brought in $26.19B from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 4.3% from $25.10B in fiscal 2024. Reimbursements was the largest at $19.20B (73.3%), ahead of Net Fee Revenues at $5.30B (20.3%) and Owned, Leased, & Other at $1.68B (6.4%).
Compared with fiscal 2024, Owned, Leased, & Other grew fastest, up 8.3% to $1.68B. Every line above 2% of revenue grew. From fiscal 2022 to 2025, combined revenue from these lines grew from $20.77B to $26.19B, a compound annual growth rate of 8.0%. Reimbursements' share of the total fell from 74.2% to 73.3%.
Marriott International (MAR) reports its revenue by segment and by product and service. In fiscal 2025, U.S. & Canada was its largest segment, bringing in $19.35B (73.9% of the total), followed by Unallocated Corporate & Other at $2.77B (10.6%).
U.S. & Canada was Marriott International's largest segment in fiscal 2025, bringing in $19.35B, or 73.9% of the $26.19B total across its five segments.
Reimbursements was Marriott International's largest product and service line in fiscal 2025, bringing in $19.20B, or 73.3% of the $26.19B total across its three product and service lines.
Among Marriott International's segments that make up at least 2% of revenue, Apec grew fastest in fiscal 2025, up 9.9% from $976.00M to $1.07B.
Every figure comes from Marriott International's annual financial filings, as reported. Each line keeps the name Marriott International gives it, and years follow its fiscal calendar.
Marriott International's revenue by segment goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.