United States was LiveWire’s largest region in fiscal 2025, bringing in $19.05M of $25.67M (74%).
| Geography | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| United States | $36.26M | $30.46M | $21.41M | $19.05M | ||
| Non-Us | — | $2.98M | $4.17M | $6.16M | ||
| Other Countries | $5.60M | — | — | — | ||
| International | — | — | — | — | ||
| Austria | $4.98M | $4.59M | $1.06M | $457.00K | ||
| Total | $46.83M | $38.02M | $26.63M | $25.67M |
LiveWire brought in $25.67M from its three regions in fiscal 2025, the year ended December 31, 2025. That was down 3.6% from $26.63M in fiscal 2024. United States was the largest at $19.05M (74.2%), ahead of Non-Us at $6.16M (24.0%) and Austria at $457.00K (1.8%).
Compared with fiscal 2024, Non-Us grew 47.9% to $6.16M, while United States fell 11.0% to $19.05M.
LiveWire began breaking out Non-Us in fiscal 2023, when it brought in $2.98M. LiveWire stopped reporting Other Countries as a separate region after fiscal 2022, when it brought in $5.60M.
Electric Balance Bikes & Electric Bikes was LiveWire’s largest product and service line in fiscal 2025, bringing in $15.81M of $25.67M (62%).
| Product and Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Electric Balance Bikes | $29.67M | — | — | — | ||
| Electric Balance Bikes & Electric Bikes | — | $22.87M | $14.04M | $15.81M | ||
| Electric Motorcycles | $13.17M | $11.09M | $7.64M | $4.69M | ||
| Parts, Accessories & Apparel | $3.99M | $4.07M | $4.95M | $5.17M | ||
| Total | $46.83M | $38.02M | $26.63M | $25.67M |
LiveWire brought in $25.67M from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 3.6% from $26.63M in fiscal 2024. Electric Balance Bikes & Electric Bikes was the largest at $15.81M (61.6%), ahead of Parts, Accessories & Apparel at $5.17M (20.2%) and Electric Motorcycles at $4.69M (18.3%).
Compared with fiscal 2024, Electric Balance Bikes & Electric Bikes grew fastest, up 12.6% to $15.81M, while Electric Motorcycles fell the most, down 38.6% to $4.69M.
LiveWire began breaking out Electric Balance Bikes & Electric Bikes in fiscal 2023, when it brought in $22.87M. LiveWire stopped reporting Electric Balance Bikes as a separate line after fiscal 2022, when it brought in $29.67M.
Stacyc was LiveWire’s largest segment in fiscal 2025, bringing in $19.61M of $25.67M (76%).
| Segment | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Stacyc | $32.83M | $26.48M | $18.25M | $19.61M | ||
| Electric Motorcycles | $14.00M | $11.55M | $8.38M | $6.06M | ||
| Total | $46.83M | $38.02M | $26.63M | $25.67M |
LiveWire brought in $25.67M from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 3.6% from $26.63M in fiscal 2024. Stacyc was the largest at $19.61M (76.4%), ahead of Electric Motorcycles at $6.06M (23.6%).
Compared with fiscal 2024, Stacyc grew 7.4% to $19.61M, while Electric Motorcycles fell 27.6% to $6.06M. From fiscal 2022 to 2025, combined revenue from these segments fell from $46.83M to $25.67M, a compound annual decline of 18.2%. Stacyc's share of the total rose from 70.1% to 76.4%.
LiveWire (LVWR) reports its revenue by geography, by product and service and by segment. In fiscal 2025, United States was its largest region, bringing in $19.05M (74.2% of the total), followed by Non-Us at $6.16M (24.0%).
United States was LiveWire's largest region in fiscal 2025, bringing in $19.05M, or 74.2% of the $25.67M total across its three regions.
Electric Balance Bikes & Electric Bikes was LiveWire's largest product and service line in fiscal 2025, bringing in $15.81M, or 61.6% of the $25.67M total across its three product and service lines.
Stacyc was LiveWire's largest segment in fiscal 2025, bringing in $19.61M, or 76.4% of the $25.67M total across its two segments.
Non-Us grew faster than United States in fiscal 2025, up 47.9% from $4.17M to $6.16M. United States fell 11.0% to $19.05M.
Every figure comes from LiveWire's annual financial filings, as reported. Each line keeps the name LiveWire gives it, and years follow its fiscal calendar.
LiveWire's revenue by geography goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.