Jones Soda JSDA

Jones Soda Co. develops, produces, markets and distributes premium beverages that it sells and distributes primarily in North America through a network of independent distributors and directly to national and regional retail accounts. The company also sells premium soda beverage products in select international markets. Its products are sold primarily in grocery stores, convenience and gas stores, on fountain in restaurants, and through independent accounts such as delicatessens, sandwich shops and burger restaurants, as well as through national accounts with several large retailers.

Jones Soda Co. generates revenue through the sale of its premium soda beverage products, including carbonated soft drinks, hard craft sodas, hemp-derived Delta-9 THC products, and fountain beverages. The company also sells soda with customized labels, wearables, candy and other items online, and licenses its trademarks for use on products sold by other manufacturers. Revenue is derived from its direct store delivery (DSD) channel, direct to retail (DTR) channel, and online sales channels.

Jones Soda Co. operates through the following segments:

• Jones Soda: This segment provides the company's premium carbonated soft drink sold in premium glass bottles and cans with labels featuring photos submitted by consumers. Over one million photos have been submitted to the company. The segment also offers traditional flavors such as Cream Soda, Berry Lemonade, Root Beer and Orange & Cream.
• Pop Jones: This segment focuses on the modern soda market segment with health and functional benefit focused soda brands. The company launched its first product in this market in 2024 under the Pop Jones brand to capitalize on growing consumer demand for this market opportunity.
• Mary Jones: This segment offers hemp-derived Delta-9 THC products, including a line of four flavors of hemp-derived sodas, three flavors of 10mg shooters, four flavors of gummies, and a line of zero sugar sodas. The segment leverages over two decades of brand equity from Jones Soda.
• Spiked Jones: This segment provides hard craft sodas spiked with alcohol, launched in the third quarter of 2025. The company believes its loyal customer base provides a built-in advantage when entering the alcohol market.
• Fountain: This segment offers fountain equipment and cups branded with consumer-submitted photos inspired by retail partners and regional themes. The segment includes traditional flavors such as Cane Sugar Cola, Sugar Free Cola, Ginger Ale, Orange & Cream, Root Beer, Lemon Lime, Berry Lemonade, and Green Apple.

Jones Soda Co. competes in the premium beverage industry against both large multinational corporations and smaller craft beverage companies. The company believes its unique consumer engagement model, where labels feature photos submitted by customers, offers a strong competitive advantage. Its focus on high quality ingredients, including cane sugar and natural colors and flavors when possible, further differentiates its products in the market.

Jones Soda Co. serves grocery stores, convenience and gas stores, restaurants, independent accounts such as delicatessens, sandwich shops and burger restaurants, and national accounts with several large retailers. The company also sells directly to consumers through its online store for customized products and merchandise.