Ivory Coast was Jumia Technologies AG’s largest region in fiscal 2025, bringing in $51.97M of $188.93M (28%).
| Geography | FY 2017 | FY 2019 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| West Africa | $103.40M | $83.61M | — | — | ||
| North Africa | $57.50M | $76.64M | — | — | ||
| Ivory Coast | — | — | $41.60M | $51.97M | ||
| Egypt | — | — | $44.44M | $31.25M | ||
| Nigeria | — | — | $27.01M | $37.77M | ||
| East & South Africa | $33.51M | $24.37M | $24.08M | $31.45M | ||
| East Africa & South Africa | — | — | — | — | ||
| Tunisia, Morocco & Algeria | — | — | $19.77M | $17.53M | ||
| Senegal & Ghana | — | — | $10.29M | $18.20M | ||
| Portugal | — | — | — | — | ||
| United Arab Emirates | $8.58M | $629.00K | $41.00K | $189.00K | ||
| France | — | — | — | — | ||
| Europe | $294.00K | $1.15M | $247.00K | $565.00K | ||
| Others | $26.00K | $8.00K | $25.00K | $11.00K | ||
| Other Countries | — | — | — | — | ||
| Germany | — | — | — | — | ||
| Total | $203.30M | $186.40M | $167.49M | $188.93M |
Jumia Technologies AG brought in $188.93M from its nine regions in fiscal 2025, the year ended December 31, 2025. That was up 12.8% from $167.49M in fiscal 2024. Ivory Coast was the largest at $51.97M (27.5%), ahead of Nigeria at $37.77M (20.0%) and East & South Africa at $31.45M (16.6%). The other six regions brought in $67.75M combined.
Compared with fiscal 2024, Senegal & Ghana grew fastest, up 77.0% to $18.20M, while Egypt fell the most, down 29.7% to $31.25M.
Jumia Technologies AG began breaking out Ivory Coast in fiscal 2024, Egypt in fiscal 2024, Nigeria in fiscal 2024 and Tunisia, Morocco & Algeria in fiscal 2024. Jumia Technologies AG stopped reporting West Africa ($83.61M in fiscal 2023) and North Africa ($76.64M in fiscal 2023) as separate regions.
First-Party Sales was Jumia Technologies AG’s largest revenue line in fiscal 2025, bringing in $95.10M of $188.93M (50%).
| Products and services [axis] | FY 2017 | FY 2019 | FY 2020 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Third-Party Sales | $91.87M | $81.59M | $78.78M | $80.26M | |||
| First-Party Sales | $81.73M | $86.38M | $76.52M | $95.10M | |||
| Sales Of Goods | — | — | — | — | |||
| Commissions | $39.88M | — | — | — | |||
| Fulfillment | $26.08M | — | — | — | |||
| Value-Added Services | $32.24M | $3.86M | $2.88M | $4.24M | |||
| Value Added Services | — | — | — | — | |||
| Marketing & Advertising | $16.94M | $12.39M | $7.72M | $7.62M | |||
| Other Revenue | $6.44M | $2.18M | $1.60M | $1.71M | |||
| Total | $295.17M | $186.40M | $167.49M | $188.93M |
Jumia Technologies AG brought in $188.93M from its five revenue lines in fiscal 2025, the year ended December 31, 2025. That was up 12.8% from $167.49M in fiscal 2024. First-Party Sales was the largest at $95.10M (50.3%), ahead of Third-Party Sales at $80.26M (42.5%) and Marketing & Advertising at $7.62M (4.0%). The other two revenue lines brought in $5.96M combined.
Compared with fiscal 2024, Value-Added Services grew fastest, up 47.6% to $4.24M, while Marketing & Advertising fell the most, down 1.3% to $7.62M.
Jumia Technologies AG stopped reporting Commissions ($39.88M in fiscal 2022) and Fulfillment ($26.08M in fiscal 2022) as separate revenue lines.
Change In Accounting Policy was Jumia Technologies AG’s largest revenue line in fiscal 2022, bringing in $91.87M of $173.60M (53%).
| Retrospective application and retrospective restatement [axis] | FY 2017 | FY 2022 |
|---|---|---|
| Change In Accounting Policy | $91.87M | |
| Previously Stated | $81.73M | |
| Difference | — | |
| Total | $173.60M |
Jumia Technologies AG brought in $173.60M from its two revenue lines in fiscal 2022, the year ended December 31, 2022. Change In Accounting Policy was the largest at $91.87M (52.9%), ahead of Previously Stated at $81.73M (47.1%).
Jumia Technologies AG (JMIA) reports its revenue by geography, by products and services [axis] and by retrospective application and retrospective restatement [axis]. In fiscal 2025, Ivory Coast was its largest region, bringing in $51.97M (27.5% of the total), followed by Nigeria at $37.77M (20.0%).
Ivory Coast was Jumia Technologies AG's largest region in fiscal 2025, bringing in $51.97M, or 27.5% of the $188.93M total across its nine regions.
First-Party Sales was Jumia Technologies AG's largest revenue line in fiscal 2025, bringing in $95.10M, or 50.3% of the $188.93M total across its five revenue lines.
Among Jumia Technologies AG's regions that make up at least 2% of revenue, Senegal & Ghana grew fastest in fiscal 2025, up 77.0% from $10.29M to $18.20M.
Every figure comes from Jumia Technologies AG's annual financial filings, as reported. Each line keeps the name Jumia Technologies AG gives it, and years follow its fiscal calendar.
Jumia Technologies AG's revenue by geography goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.