United States was Jakks Pacific’s largest region in fiscal 2025, bringing in $416.61M of $570.67M (73%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $644.30M | $557.87M | $545.01M | $416.61M | ||||||||||||
| Net Sales | — | — | — | — | ||||||||||||
| Europe | $85.35M | $76.46M | $71.39M | $81.38M | ||||||||||||
| Other | — | — | — | — | ||||||||||||
| Canada | $26.52M | $26.99M | $20.98M | $24.43M | ||||||||||||
| Latin America | $18.34M | $32.02M | $38.16M | $36.42M | ||||||||||||
| Asia | $10.43M | $8.54M | $6.10M | $4.95M | ||||||||||||
| Australia New Zealand | — | $7.54M | $7.41M | $4.98M | ||||||||||||
| Australia & New Zealand | $8.84M | — | — | — | ||||||||||||
| Hong Kong | — | — | — | — | ||||||||||||
| Middle East & Africa | $2.42M | $2.13M | $1.99M | $1.91M | ||||||||||||
| Total | $796.19M | $711.56M | $691.04M | $570.67M |
Jakks Pacific brought in $570.67M from its seven regions in fiscal 2025, the year ended December 31, 2025. That was down 17.4% from $691.04M in fiscal 2024. United States was the largest at $416.61M (73.0%), ahead of Europe at $81.38M (14.3%) and Latin America at $36.42M (6.4%). The other four regions brought in $36.27M combined.
Compared with fiscal 2024, Canada grew fastest, up 16.4% to $24.43M, while United States fell the most, down 23.6% to $416.61M.
Jakks Pacific began breaking out Australia New Zealand in fiscal 2023, when it brought in $7.54M. Jakks Pacific stopped reporting Australia & New Zealand as a separate region after fiscal 2022, when it brought in $8.84M.
Toys/Consumer Products was Jakks Pacific’s largest segment in fiscal 2025, bringing in $461.94M of $570.67M (81%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Toys/Consumer Products | $647.32M | $580.69M | $570.02M | $461.94M | ||||||||||||
| U.S. & Canada | — | — | — | — | ||||||||||||
| Traditional Toys & Electronics | — | — | — | — | ||||||||||||
| Role Play, Novelty & Seasonal Toys | — | — | — | — | ||||||||||||
| International | — | — | — | — | ||||||||||||
| Costumes | $148.87M | $130.87M | $121.02M | $108.73M | ||||||||||||
| Halloween | — | — | — | — | ||||||||||||
| Total | $796.19M | $711.56M | $691.04M | $570.67M |
Jakks Pacific brought in $570.67M from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 17.4% from $691.04M in fiscal 2024. Toys/Consumer Products was the largest at $461.94M (80.9%), ahead of Costumes at $108.73M (19.1%).
Compared with fiscal 2024, Costumes fell 10.2% to $108.73M and Toys/Consumer Products fell 19.0% to $461.94M. From fiscal 2022 to 2025, combined revenue from these segments fell from $796.19M to $570.67M, a compound annual decline of 10.5%. Toys/Consumer Products' share held steady at about 80.9%.
Major Customers was Jakks Pacific’s largest revenue line in fiscal 2022, bringing in $495.91M of $788.62M (63%).
| Concentration Risk Type | FY 2015 | FY 2019 | FY 2021 | FY 2022 |
|---|---|---|---|---|
| Major Customers | $301.77M | $403.79M | $495.91M | |
| Major Customer | — | — | — | |
| Wal Mart | $177.06M | $167.26M | $226.32M | |
| Wal-Mart | — | — | — | |
| Target | $124.71M | — | — | |
| Toys 'R' Us | — | — | — | |
| Amazon | — | $59.97M | $66.39M | |
| Total | $603.54M | $631.03M | $788.62M |
Jakks Pacific brought in $788.62M from its three revenue lines in fiscal 2022, the year ended December 31, 2022. That was up 25.0% from $631.03M in fiscal 2021. Major Customers was the largest at $495.91M (62.9%), ahead of Wal Mart at $226.32M (28.7%) and Amazon at $66.39M (8.4%).
Compared with fiscal 2021, Wal Mart grew fastest, up 35.3% to $226.32M. Every revenue line above 2% of revenue grew.
Jakks Pacific began breaking out Amazon in fiscal 2021, when it brought in $59.97M. Jakks Pacific stopped reporting Target as a separate revenue line after fiscal 2019, when it brought in $124.71M.
Jakks Pacific (JAKK) reports its revenue by geography, by segment and by concentration risk type. In fiscal 2025, United States was its largest region, bringing in $416.61M (73.0% of the total), followed by Europe at $81.38M (14.3%).
United States was Jakks Pacific's largest region in fiscal 2025, bringing in $416.61M, or 73.0% of the $570.67M total across its seven regions.
Toys/Consumer Products was Jakks Pacific's largest segment in fiscal 2025, bringing in $461.94M, or 80.9% of the $570.67M total across its two segments.
Major Customers was Jakks Pacific's largest revenue line in fiscal 2022, bringing in $495.91M, or 62.9% of the $788.62M total across its three revenue lines.
Among Jakks Pacific's regions that make up at least 2% of revenue, Canada grew fastest in fiscal 2025, up 16.4% from $20.98M to $24.43M.
Every figure comes from Jakks Pacific's annual financial filings, as reported. Each line keeps the name Jakks Pacific gives it, and years follow its fiscal calendar.
Jakks Pacific's revenue by geography goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.