Immersion Corp (NASDAQ: IMMR)

Immersion Corporation is a company that operates in two business segments: haptic technology licensing and education retail services.

The Immersion segment generates revenue by licensing its patented haptic technology and related software to original equipment manufacturers in markets such as mobile communications gaming and automotive. The Barnes & Noble Education segment generates revenue from operating physical and virtual bookstores providing textbook wholesale distribution offering inventory management hardware and software and selling general merchandise cafe services and brand marketing programs to college and university campuses and K 12 institutions.

The company operates through the following segments: Immersion and Barnes & Noble Education.

• Immersion: The segment focuses on acquiring licensing revenue from its portfolio of over four hundred issued or pending patents worldwide covering haptic technology for mobile devices gaming consoles automotive systems wearables and other consumer electronics. It offers technology licenses patent licenses and combined licenses that enable customers to integrate haptic feedback into their products which they sell under their own brand names.

• Barnes & Noble Education: The segment operates one thousand one hundred forty six physical and virtual bookstores serving college and university campuses and K 12 schools across the United States. It derives revenue from course material sales and rentals wholesale textbook distribution inventory management hardware and software general merchandise sales cafe operations and brand marketing partnerships.

In the haptic technology industry Immersion Corporation holds a strong position due to its extensive patent portfolio and its reputation as a leading expert in haptics which enables it to license technology to major OEMs while facing competition from internal design groups at customers that may choose to develop their own solutions. In the education retail sector Barnes & Noble Education is one of the largest contract operators of college and university bookstores and a major textbook wholesaler competing with other campus retail providers and online textbook sellers while benefiting from long term relationships with academic partners and a recognizable brand portfolio.

The Immersion segment serves customers such as Sony Google Samsung Panasonic Awinic Dongwoon Anatech Microsoft Nintendo Guillemot ALPS Alpine Continental Preh Nissha Co Ltd Mobase Electronics Tokai Rika Vishay Intertechnology Stanley Nippon Seiki Sensel and Wacom Co Ltd. The Barnes & Noble Education segment serves college and university students faculty and staff as well as K 12 students and their families through its network of bookstores and digital platforms.