Innovation Beverage IBG

Innovation Beverage Group Limited is a developer manufacturer marketer exporter and retailer of a growing beverage portfolio spanning alcoholic and non alcoholic brands. The company focuses on premium and super premium products and operates primarily in Australia and the United States. It owns brands such as Australian Bitters Company Australis Gin Twisted Shaker Drummerboy and others. Innovation Beverage Group Limited also manages ecommerce platforms Bevmart dot com dot au and Drummerboy dot com to sell directly to consumers.

The company derives revenue from the sale of its own branded products to distributors and retailers. It also earns income from wholesale distribution agreements in the United States with partners such as Republic National Distribution Company and Houston s Inc. Additionally Innovation Beverage Group Limited generates revenue through its direct to consumer ecommerce channels Bevmart dot com dot au and Drummerboy dot com. Export sales to the United States are recorded as revenue when products are sold to Australian based distributors who then onward sell to U S customers.

Innovation Beverage Group Limited holds a notable share of the Australian bitters market where its Australian Bitters Company brand competes with the global leader Angostura. The company benefits from an exclusive distribution agreement with Coca Cola Europacific Partners which reaches over 90 percent of Australian postcodes. Its in house manufacturing capability provides high gross margins estimated at around 80 percent for bitters products. The firm also leverages its direct to consumer platforms to build brand awareness and capture higher margins compared with traditional wholesale channels.

The company sells its products to major distributors including Coca Cola Europacific Partners in Australia and Republic National Distribution Company and Houston's Inc in the United States. It also serves retail consumers through its ecommerce sites Bevmart dot com dot au and Drummerboy dot com. Additionally Innovation Beverage Group Limited supplies its brands to various liquor retailers and hospitality venues across both markets.