Hold Me HMELF

Hold Me Ltd was incorporated as P. M. E SAL Technologies Ltd in January 2007 under the laws of the State of Israel. In September 2008 the company changed its name to Hold Me Ltd by filing a certificate of amendment with the Israeli Registrar of Companies. Initially the firm offered website design and development services but it ceased that activity in 2011 and thereafter had no significant operations until 2018. At the beginning of 2018 Hold Me Ltd commenced research and development on a mobile wallet as a service platform intended for organizations that wished to launch branded mobile wallet applications for their customers. The company continued to develop the platform through 2019 and offered its first commercial application that year. In 2021 the Israeli Authority for Capital Markets Insurance and Savings granted Hold Me Ltd a basic non banking credit license which allows the company to extend credit within Israel up to a prescribed limit. In September 2023 Hold Me Ltd signed an agreement to acquire 100 percent of the shares of S. Y. Calimero Entrepreneurship Ltd an Israeli entity that also holds a basic non banking credit license. The purchase price was NIS 125 000 (approximately USD 32 900) and the transaction was conditional upon the controlling shareholder Menachem Shalom receiving a permit to control the acquired company. That permit was issued by the Israeli Authority on March 31 2024 and the acquisition closed shortly thereafter. At the time of acquisition the subsidiary’s balance sheet contained no assets or liabilities and the entire purchase price was allocated to the license which remains valid until December 31 2025. Today Hold Me Ltd’s core activities consist of developing the mobile wallet as a service platform providing consulting engagements and conducting non banking lending under its license.

For the year ended December 31 2024 Hold Me Ltd reported consulting fee income of 55 845 NIS derived from a single advisory project. For the year ended December 31 2023 consulting fee income totaled 927 000 NIS and resulted from a market analysis of the lending market in Israel that the company performed for an undisclosed client. During 2023 Hold Me Ltd also extended two revolving credit facilities one to an Israeli company and the other to an Israeli resident each facility allowing the borrower to draw up to USD 500 000 upon three business days notice. The loan agreements required the borrowers to grant a lien on their assets to the company and included covenants limiting additional debt to USD 100 000 prohibiting changes in control or officers and restricting asset sales. The outstanding principal and accrued interest on both facilities were due December 31 2024 and after the balance sheet date the loans were repaid in full. Although the filing does not specify the interest rate the company may have earned interest income from these loans during 2023 and early 2024. The mobile wallet as a service platform and its associated digital payment services have not produced any revenue to date and the company has never generated income from digital banking services. Consequently Hold Me Ltd’s revenue stream is presently limited to consulting fees and any interest derived from its lending activities.

Hold Me Ltd operates within the Israeli credit and fintech industry where it competes with a variety of firms ranging from large established banks that offer credit through subsidiaries to numerous small niche lenders and payment service providers. The company has acknowledged that it does not currently possess the resources to undertake significant marketing or sales campaigns for its products. Management has stated that the mobile wallet as a service platform lacks a competitive advantage because the technology and payments sectors undergo rapid change and any advantage would be quickly eroded. Consequently Hold Me Ltd relies on its non banking credit license and its consulting expertise as the primary barriers to entry rather than proprietary technology or brand recognition. The filing notes that there are many companies both large and small that are considered competitors in the credit industry but it does not name any specific rivals. Overall the company’s position is that of a minor participant that must depend on regulatory permissions and opportunistic consulting work to generate revenue.

The company’s platform had a single named customer Galileo which signed a licensing agreement but later discontinued the relationship resulting in no platform revenue during 2023 and 2024. Consulting revenue has been generated from an unspecified client that engaged Hold Me Ltd to conduct a market analysis of the Israeli lending market. The two revolving credit facilities issued in 2023 were extended to an identified Israeli company and an identified Israeli resident both of whom repaid the loans in full after the balance sheet date. The firm has indicated that it anticipates future customers will include small businesses in Israel that may seek either credit facilities or mobile wallet solutions under its brand. No other specific customer names have been disclosed in the filing.