Healthy Choice Wellness Corp. is a holding company that provides consumers with healthier daily choices regarding nutrition and lifestyle alternatives. Through its wholly owned subsidiaries, the company operates a network of natural and organic grocery stores and a wellness division that sells vitamins, supplements and health beauty and personal care products.

The company generates revenue primarily from the sale of groceries, fresh produce, bulk foods, meat, seafood, dairy, baked goods, frozen foods, health beauty and personal care products and household items at its retail locations. Additional revenue comes from the online sale of vitamins, supplements and related health beauty and personal care products through its subsidiary Healthy U Wholesale and the website www. TheVitaminStore.com.

The company operates through the following segments: Grocery and Wellness.

• Grocery: This segment operates a chain of natural and organic grocery stores, including Ada’s Natural Market, Paradise Health & Nutrition, Mother Earth’s Storehouse, Green’s Natural Foods, Ellwood Thompson’s and GreenAcres Market, offering fresh produce, bulk foods, vitamins and supplements, meat and seafood, dairy, baked goods, frozen foods, health beauty and personal care products and household items.

• Wellness: This segment focuses on the sale of vitamins, supplements and health beauty and personal care products through the wholly owned subsidiary Healthy U Wholesale and the online platform www. TheVitaminStore.com, as well as supplement departments within the grocery stores.

Within the natural and organic grocery and dietary supplement industry, Healthy Choice Wellness Corp. competes with national chains such as Whole Foods Market, Sprouts Farmers Market and Trader Joe’s, as well as regional health food stores and conventional supermarkets like Publix and Wal Mart. The company differentiates itself through a strict focus on high quality natural and organic products, a broad selection of approximately 10,000 SKUs, and a commitment to nutrition education that builds customer loyalty.

The company serves health conscious consumers who seek natural, organic and minimally processed foods, vitamins and supplements, and who value knowledgeable staff and a community oriented shopping environment. Its customer base includes individuals with special dietary needs, such as gluten free, vegetarian or non dairy preferences, as well as those interested in sustainable and eco friendly household products.