Hamilton Beach Brands Holding Co (NYSE: HBB)

Hamilton Beach Brands Holding Co is a leading designer, marketer, and distributor of a wide range of brand name small electric household and specialty housewares appliances, as well as commercial products for restaurants, fast food chains, bars, and hotels. The company also provides connected devices and software for home healthcare management. Operating through its subsidiary, Hamilton Beach Brands, Inc., the company serves both consumer and commercial markets with a diverse portfolio of products.

Hamilton Beach Brands Holding Co generates revenue through the sale of its products and services across two primary segments: Home and Commercial Products, and Health. The company's product portfolio includes air fryers, blenders, coffee makers, food processors, indoor electric grills, irons, juicers, mixers, slow cookers, toasters, and toaster ovens. These products are marketed under various brands, including Hamilton Beach, Proctor Silex, Weston, Hamilton Beach Professional, Lotus, CHI, and Clorox. The company also licenses brands such as Sunkist and Numilk for commercial juicers and plant-based milk makers. Revenue is generated from sales to traditional brick-and-mortar retailers, e-commerce retailers, distributors, and directly to end consumers, as well as through leases and licensing agreements in the health segment.

• Home and Commercial Products: This segment includes consumer product revenue, primarily concentrated in North America, consisting of sales of small electric household and specialty housewares appliances to traditional brick-and-mortar and e-commerce retailers, distributors, and directly to the end consumer. The segment also includes commercial product revenue, consisting of sales of products for restaurants, fast-food chains, bars, and hotels. Approximately two-thirds of the company's commercial sales are in the United States, with the remaining sales in global markets. Key brands in this segment include Hamilton Beach, Proctor Silex, Weston, Hamilton Beach Commercial, and Proctor Silex Commercial. The company also licenses brands such as Sunkist and Numilk for commercial juicers and plant-based milk makers.

• Health: This segment includes lease revenue in the U.S. and globally associated with leases of connected devices to specialty pharmacy networks and pharmaceutical companies, as well as licensing revenue associated with agreements that grant customers the right to use software for healthcare management. The primary system offered is the Smart Sharps Bin from Hamilton Beach Health.

Hamilton Beach Brands Holding Co holds a significant position in the small electric household and specialty housewares appliances industry. The company is one of the largest full-line distributors and marketers of such appliances in North America, including the U.S., Canada, Mexico, and Latin America. Hamilton Beach is the #2 small kitchen appliance national brand in the U.S. based on units sold and has grown to #4 by dollars sold. The company's commercial products compete globally and have generated a strong position in these markets. The Hamilton Beach Health brand competes primarily in the U.S. with additional operations in Europe. The company's competitive advantages include a strong portfolio of brands, a focus on innovation, and a diverse product offering that caters to various price points and market segments.

The company's customer base includes a mix of traditional brick-and-mortar retailers, e-commerce retailers, distributors, restaurants, bars, hotels, specialty pharmacy networks, and pharmaceutical companies. Specific customers mentioned include Walmart Inc. and its global subsidiaries, which accounted for approximately 29%, 29%, and 27% of the company's revenue in 2025, 2024, and 2023, respectively. Amazon.com, Inc. and its subsidiaries accounted for approximately 19%, 24%, and 24% of the company's revenue in 2025, 2024, and 2023, respectively. The company's five largest customers accounted for approximately 62%, 65%, and 64% of its revenue for the years ended December 31, 2025, 2024, and 2023, respectively.