Grow Brands was Hasbro’s largest product and service line in fiscal 2025, bringing in $3.48B of $4.75B (73%).
| Product and Service | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Salesrevenuenet | — | — | — | — | |||||||||||||
| Revenues | — | — | — | — | |||||||||||||
| Franchise Brands | $3.35B | — | — | — | |||||||||||||
| Grow Brands | — | $2.86B | $2.80B | $3.48B | |||||||||||||
| Gaming Including Magic The Gathering & Monopoly | — | — | — | — | |||||||||||||
| Revenues Resulting From Boys Product Category | — | — | — | — | |||||||||||||
| Net Revenues By Geographical Location | — | — | — | — | |||||||||||||
| Net Revenues | — | — | — | — | |||||||||||||
| Partner Brands | $1.05B | — | — | — | |||||||||||||
| Magic: The Gathering | — | — | — | — | |||||||||||||
| Tabletop Gaming | — | $1.07B | — | — | |||||||||||||
| Revenues Resulting From Girls Product Category | — | — | — | — | |||||||||||||
| Non-Hasbro Branded Film Tv | $828.70M | — | — | — | |||||||||||||
| Tv/Film/Entertainment | — | — | — | — | |||||||||||||
| Hasbro Gaming | — | — | — | — | |||||||||||||
| Portfolio Brands | — | — | — | — | |||||||||||||
| Optimize Brands | — | — | $731.50M | $698.20M | |||||||||||||
| Revenues Resulting From Preschool Product Category | — | — | — | — | |||||||||||||
| Film & Tv | — | $575.50M | $6.60M | $10.10M | |||||||||||||
| Emerging Brands | — | — | — | — | |||||||||||||
| Digital & Licensed Gaming | $258.10M | $385.10M | $471.70M | $500.30M | |||||||||||||
| Family Brands | $79.40M | $83.80M | $73.70M | $66.70M | |||||||||||||
| Music & Other | $42.10M | — | — | — | |||||||||||||
| Total | $5.61B | $4.97B | $4.08B | $4.75B |
Hasbro brought in $4.75B from its five product and service lines in fiscal 2025, the year ended December 28, 2025. That was up 16.5% from $4.08B in fiscal 2024. Grow Brands was the largest at $3.48B (73.2%), ahead of Optimize Brands at $698.20M (14.7%) and Digital & Licensed Gaming at $500.30M (10.5%). The other two lines brought in $76.80M combined.
Compared with fiscal 2024, Grow Brands grew fastest, up 24.4% to $3.48B, while Optimize Brands fell the most, down 4.6% to $698.20M.
Hasbro began breaking out Grow Brands in fiscal 2023 and Optimize Brands in fiscal 2024. Hasbro stopped reporting Franchise Brands ($3.35B in fiscal 2022), Tabletop Gaming ($1.07B in fiscal 2023), Partner Brands ($1.05B in fiscal 2022) and two others as separate lines.
Wizards Of The Coast & Digital Gaming was Hasbro’s largest segment in fiscal 2025, bringing in $1.69B of $3.19B (53%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Us & Canada Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues And Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise'S Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Net Revenues | — | — | — | — | ||||||||||||
| U.S. & Canada | — | — | — | — | ||||||||||||
| Revenues | — | — | — | — | ||||||||||||
| Salesrevenuenet | — | — | — | — | ||||||||||||
| Operating Segment Classified As U.S. & Canada | — | — | — | — | ||||||||||||
| International | — | — | — | — | ||||||||||||
| International Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues & Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise'S Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Wizards Of The Coast & Digital Gaming | $1.07B | $1.07B | $1.04B | $1.69B | ||||||||||||
| Consumer Products | $2.06B | $1.65B | $519.70M | $1.42B | ||||||||||||
| Entertainment | $837.60M | $575.50M | $73.70M | $76.80M | ||||||||||||
| Entertainment, Licensing & Digital | — | — | — | — | ||||||||||||
| Operating Segment Classified As Entertainment & Licensing | — | — | — | — | ||||||||||||
| Entertainment & Licensing Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues And Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise'S Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Global Operations | — | — | — | — | ||||||||||||
| Operating Segments Classified As Global Operations | — | — | — | — | ||||||||||||
| Global Operations Segment Is A Component Of An Enterprise: (A) That Engages In Business Activities From Which It May Earn Revenues & Incur Expenses (B) Whose Operating Results Are Regularly Reviewed By The Enterprise'S Chief Operating Decision Maker, And (C) For Which Discrete Financial Information Is Available. An Operating Segment, May Engage In Business Activities For Which It Has Yet To Earn Revenues | — | — | — | — | ||||||||||||
| Total | $3.97B | $3.30B | $1.63B | $3.19B |
Hasbro brought in $3.19B from its three segments in fiscal 2025, the year ended December 28, 2025. That is less than the $4.75B it reports by product and service, so these segments do not cover all of its revenue. Wizards Of The Coast & Digital Gaming was the largest at $1.69B (53.0%), ahead of Consumer Products at $1.42B (44.6%) and Entertainment at $76.80M (2.4%).
Compared with fiscal 2024, Consumer Products grew fastest, up 173.6% to $1.42B. Every segment above 2% of revenue grew.
United States was Hasbro’s largest region in fiscal 2025, bringing in $2.81B of $4.68B (60%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | — | $3.01B | $2.60B | $2.81B | |||||||||||||
| U.S. Facilities | — | — | — | — | |||||||||||||
| Salesrevenuenet | — | — | — | — | |||||||||||||
| Revenues | — | — | — | — | |||||||||||||
| A Second Group Of Foreign Countries About Which Segment Information Is Provided By The Entity | — | — | — | — | |||||||||||||
| Net Revenues | — | — | — | — | |||||||||||||
| Non-Us | $2.31B | — | — | — | |||||||||||||
| International | — | — | — | — | |||||||||||||
| Domestic Regions About Which Segment Information Is Provided By The Entity | — | — | — | — | |||||||||||||
| North America | $2.06B | $1.65B | — | $1.42B | |||||||||||||
| Europe | $899.50M | — | $519.70M | — | |||||||||||||
| Asia Pacific | $293.40M | — | $286.70M | $249.40M | |||||||||||||
| Latin America | $314.80M | $311.50M | $244.50M | $200.50M | |||||||||||||
| Total | $5.89B | $4.97B | $3.65B | $4.68B |
Hasbro brought in $4.68B from its four regions in fiscal 2025, the year ended December 28, 2025. Hasbro regrouped these regions after fiscal 2024, so the total does not compare directly with that year's $3.65B. United States was the largest at $2.81B (60.0%), ahead of North America at $1.42B (30.4%) and Asia Pacific at $249.40M (5.3%). The remaining region, Latin America, brought in $200.50M.
Compared with fiscal 2024, United States grew fastest, up 7.9% to $2.81B, while Latin America fell the most, down 18.0% to $200.50M.
Hasbro stopped reporting Non-Us ($2.31B in fiscal 2022) and Europe ($519.70M in fiscal 2024) as separate regions.
Hasbro (HAS) reports its revenue by product and service, by segment and by geography. In fiscal 2025, Grow Brands was its largest product and service line, bringing in $3.48B (73.2% of the total), followed by Optimize Brands at $698.20M (14.7%).
Grow Brands was Hasbro's largest product and service line in fiscal 2025, bringing in $3.48B, or 73.2% of the $4.75B total across its five product and service lines.
Wizards Of The Coast & Digital Gaming was Hasbro's largest segment in fiscal 2025, bringing in $1.69B, or 53.0% of the $3.19B total across its three segments.
United States was Hasbro's largest region in fiscal 2025, bringing in $2.81B, or 60.0% of the $4.68B total across its four regions.
Among Hasbro's product and service lines that make up at least 2% of revenue, Grow Brands grew fastest in fiscal 2025, up 24.4% from $2.80B to $3.48B.
Every figure comes from Hasbro's annual financial filings, as reported. Each line keeps the name Hasbro gives it, and years follow its fiscal calendar.
Hasbro's revenue by product and service goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.