Grove Collaborative Holdings, Inc. is a consumer products company that focuses on creating and curating household beauty and personal care items that meet high standards for environmental sustainability and human health. The company began in 2012 as an online retailer named ePantry selling third party natural brands and later launched its own Grove Brands line including the flagship Grove Co. collection. Grove operates a direct to consumer ecommerce platform where it sells both its owned brands and a carefully selected assortment of more than four hundred third party brands across categories such as home care, beauty, personal care, baby and pet care. In addition to its digital storefront the company previously distributed Grove Co. products through brick and mortar retail partners before winding down that channel in 2025. Grove is organized as a public benefit corporation and holds Certified B Corporation status reflecting a legal commitment to balance profit with positive impact on society and the environment.

Grove Collaborative Holdings, Inc. generates revenue primarily through the sale of products on its direct to consumer ecommerce platform. The company sells its own Grove Brands line which includes home care, beauty, personal care and wellness items and also offers a curated selection of third party natural and sustainable brands. In the fiscal year ended December 31 2025 approximately forty one percent of net revenue came from Grove Brands with roughly seventy three percent of that portion derived from home care products such as cleaners, detergents and paper goods. The remaining revenue is derived from the sale of third party items across categories including beauty, personal care, baby and pet care. Grove also offers a subscribe and earn shipment service that encourages repeat purchases and provides a steady revenue stream. Although the company previously earned income from brick and mortar retail distribution it completed the wind down of that channel in 2025 and now concentrates exclusively on its digital commerce operations.

Grove Collaborative Holdings, Inc. operates in the highly competitive consumer packaged goods sector where it faces off against both large multinational corporations and smaller niche brands that emphasize sustainability. Major competitors include Procter & Gamble, Unilever, Colgate Palmolive, Kimberly Clark and established natural players such as Seventh Generation, Method, Burt’s Bees and Mrs Meyers. In addition the company competes with broad retailers like Amazon, Walmart and Target that offer their own private label sustainable lines as well as third party eco friendly products. Grove differentiates itself through a clear mission to drive environmental and human good, a certified B Corporation status with a score above one hundred in the latest assessment and a public benefit corporation structure that legally obliges the firm to consider stakeholders beyond shareholders. The firm’s direct to consumer platform provides deep insight into consumer preferences which fuels rapid product iteration and the development of its Grove Brands line. Additional advantages include a plastic neutrality program that recovers ocean bound plastic for every ounce sold, carbon neutral shipping and facilities and a rigorous ingredient screening process that excludes more than ten thousand substances deemed harmful. These factors together give Grove a distinctive position in a market increasingly shaped by sustainability concerns.

Grove Collaborative Holdings, Inc. serves individual consumers who purchase household beauty and personal care products through its direct to consumer ecommerce platform. The typical customer is motivated by a desire to reduce environmental impact, limit exposure to potentially harmful chemicals and support brands that align with personal values around sustainability and well being. The company’s marketing and product development efforts are informed by surveys and feedback that show its audience spans a wide range of ages, income levels, geographic locations and household sizes across the United States. While the filing does not disclose specific consumer names the overall base is described as environmentally aware shoppers who seek high performance products that are free from single use plastic, harsh additives and non renewable materials. Grove also works closely with third party brand partners who rely on the platform to reach consumers that share similar preferences for natural and sustainable offerings. These partners benefit from Grove’s data driven insights and loyal community of repeat buyers. In summary the company’s revenue is generated primarily from a broad base of individual consumers looking for effective, safe and responsibly produced everyday goods.