Eva Live Inc (NASDAQ: GOAI)

Eva Live Inc. operates as a digital marketing and media monetization company that provides technology solutions for advertisers and agencies. The company delivers its services through the Eva Platform which uses artificial intelligence to match advertising campaigns to individual ad spots and to build conversion mapping tables that improve performance. It also operates the Eva XML Platform which purchases traffic from multiple sources and resells it to landing pages that display advertising via XML feeds. The Eva XML Platform integrates with Google, Microsoft, Taboola, Revcontent, Gemini, and Facebook to create thousands of ads with a single action and to manage spending based on keyword performance to capture arbitrage revenue. Since September 2021 the company has focused on the intersection of digital marketing and media monetization. The company maintains its principal office in Los Angeles California.

Eva Live generates revenue principally through two models. In the principal based model the company purchases media inventory directly from publishers and resells it to clients while also providing ancillary services such as landing page creation, banner design, and other advertising material production. In the agency based model the company acts as an agent charging clients a platform fee that is a percentage of the advertiser’s spend on the inventory sourced through the platform. Revenue is recognized when contractual obligations are fulfilled and all recognition criteria are met. The company also earns income by signing purchase or insertion orders that follow the Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less Version 3.0 as defined by the IAB and the 4As. The company’s revenue is highly dependent on a small number of key customers whose spending represents a majority of total sales.

Eva Live competes in the demand side platform market where Google Display and Video 360, Amazon DSP, and The Trade Desk dominate with substantial data assets and scale. The company differentiates itself by applying artificial intelligence and big data analytics to optimize bidding and targeting without requiring the extensive proprietary data sets of the larger rivals. Its focus on the XML traffic arbitrage and its AI driven conversion mapping provides a niche advantage in the fragmented DSP landscape. The company believes that participants on the buy side or sell side should advocate for their interests while market participants should act as referees to protect marketplace integrity. Despite the competitive environment Eva Live seeks to grow by continuing to invest in AI and machine learning expanding its data offerings and increasing its paid customer base. The global DSP market is projected to expand significantly over the next decade driven by increased adoption of programmatic advertising and advances in artificial intelligence.

The company serves advertising agencies and businesses across sectors including media companies, financial institutions, and retail enterprises. Most of its customers are located in North America primarily the United States, and Canada. As of the fiscal year ended December 31, 2025 Eva Live had seventeen customers with the three largest accounting for over sixty percent of revenue. The company also works with firms that use its in house digital marketing capabilities such as advice, creative services, account management, production of advertising material, media planning, and buying. Specific customer names are not disclosed in the filing. The company typically enters into insertion orders that outline specific deliverables payment schedules and performance metrics.