Eva Live Inc (NASDAQ: GOAI)

Eva Live Inc operates at the intersection of digital marketing and media monetization, leveraging artificial intelligence to match advertising campaigns with specific ad spots. The company's core business revolves around its Eva Platform, which utilizes AI to create conversion mapping tables, analyze trends, and optimize historical conversion rates. This platform is designed to enhance brand awareness and direct response campaigns with fixed conversion points, catering to a diverse range of industries including media, finance, and retail.

Eva Live Inc generates revenue through its principal-based model, where the company takes the principal position in contracts. The Eva Platform is used to buy media directly from sellers, which is then repackaged and sold to clients. The company also performs additional advertising and branding work, such as developing landing pages and designing banners, receiving the total advertising spend from clients as revenue. The company recognizes revenue upon fulfilling contractual obligations and completing transactions.

• Eva Platform: This AI-driven platform matches advertising campaigns to specific ad spots, creating conversion mapping tables to increase conversion rates. It leverages big data to analyze trends and optimize historical conversion rates, catering to various industries including media, finance, and retail. The platform integrates with major ad networks like Google, Microsoft, Taboola, Revcontent, Gemini, and Facebook to manage the entire ad buying/selling process.

• Eva XML Platform: Completed in November 2020, this platform buys traffic from various sources and sells it to landing pages that display advertising via XML feeds. It manages the entire ad buying/selling process, creating thousands of ads with the push of a button and optimizing spending based on keyword performance in ad campaigns.

Eva Live Inc operates in a highly competitive and fragmented industry, directly competing with other demand-side platform (DSP) providers. The company's competitive advantages include its AI-driven platform, which offers advanced targeting capabilities and bid optimization. The digital marketing ecosystem is divided into buyers, sellers, and marketplaces, with several segments such as display and programmatic, mobile, video, search engine, content advertisement, and social ads. The company believes in advocating for buyers or sellers, rather than serving both, to avoid conflicts of interest.

The company's customer base primarily consists of advertising agencies and businesses seeking to market their products and services using the Eva Platform. Most customers are from North America, particularly the US and Canada. As of March 31, 2025, and December 31, 2024, the company had seven and six customers, respectively, with the top three customers representing a significant portion of the company's receivables. The financial health of Eva Live Inc is highly dependent on these top customers, as any reduction in spending or cessation of business could significantly impact revenue and overall financial health.