Getty Images Holdings, Inc. (NYSE: GETY)

Getty Images Holdings, Inc. provides creative and editorial visual content solutions, including photographs, illustrations, vectors, video, music, and generative AI services, to customers worldwide. The company operates in the stock media and digital content industry, delivering imagery that supports marketing, media, and corporate communications.

The company generates revenue primarily through licensing its visual content via à la carte purchases, subscription plans, and custom content assignments. It also earns income from data access and licensing, music licensing, digital asset management, distribution services, and print sales. Its customer base spans corporate enterprises, advertising agencies, media organizations, small and medium businesses, and individual creators.

The company operates through the following segments: Creative, Editorial, and Other.

• Creative: This segment consists of royalty‑free photos, illustrations, vectors, videos, and generative AI services cleared for commercial use across subjects such as lifestyle, business, science, health, sports, and travel. In 2025 it accounted for 56.7% of total revenue, with a portion derived from annual subscription offerings.

• Editorial: This segment comprises photos and videos covering entertainment, sports, and news, drawing on a large private archive and contributions from staff photographers and a network of content partners. In 2025 it represented 37.7% of total revenue, with a share generated through annual subscriptions.

• Other: This segment includes data access and licensing, music licensing, digital asset management, distribution services, and print sales, contributing 5.6% of total revenue in 2025.

Getty Images holds a leading position in the visual content market, distinguished by a library of over 645 million assets, more than 83,000 exclusive contributors, and relationships with over 75 editorial partners such as AFP, Disney, Bloomberg, and the BBC.

Its competitive advantages include a global technology platform supporting 23 languages and 34 currencies, early adoption of commercially safe generative AI tools, and a strong base of long‑term customers, with over 70% of booked revenue coming from relationships lasting ten years or more.

Primary competitors for creative content include bundled platforms like Canva and Adobe, traditional stock providers such as Shutterstock and AdobeStock, freelancer networks like Fiverr, and generative AI services from companies like Midjourney, Google, and Microsoft.

For editorial content, key rivals are the Associated Press, Reuters, and various specialist agencies.

The company serves corporate enterprises, advertising agencies, media organizations, small and medium businesses, and individual creators.

In 2025, corporate customers contributed approximately 59% of revenue, media customers about 29%, and agency customers roughly 12%. No individual customer names are disclosed in the filing.