Frequency Holdings FRQN

Yuengling’s Ice Cream Corporation is transitioning into a diversified technology holding company. Its flagship operating company, ReachOut, was founded in 2010 by cybersecurity expert Rick Jordan. Initially a regional IT services provider, ReachOut has grown into a national leader in cybersecurity solutions for small to medium sized businesses. The company provides 24/7 threat monitoring, compliance support, and AI driven automation through a subscription based model. In line with its holding company strategy, Yuengling’s Ice Cream Corporation is developing TRUSTLESS, a blockchain based identity management platform. TRUSTLESS aims to address the rising demand for secure decentralized identity solutions. The holding company structure is modeled after the capital allocation approach of Berkshire Hathaway and the innovation strategy of Alphabet.

Revenue is generated primarily from subscription fees charged to ReachOut’s customers for ongoing cybersecurity services. These services include continuous threat monitoring, regulatory compliance assistance, and automated incident response. The subscription model provides predictable recurring revenue that supports the company’s cash flow and growth initiatives. Although TRUSTLESS is still in development, future revenue may arise from licensing fees, transaction charges, or partnerships once the platform is commercialized. No other material revenue streams are described in the filing. Recurring revenue helps the company forecast future performance and allocate capital toward acquisitions and product development.

The company operates through the following segments.

• ReachOut: Provides cybersecurity solutions including 24/7 threat monitoring, compliance support, AI driven automation, and virtual chief information and security officer services to small to medium sized businesses on a subscription basis.
• TRUSTLESS: Develops a blockchain based identity management platform designed to offer secure decentralized identity management for enterprises and individuals seeking enhanced privacy and compliance.

In the fragmented cybersecurity market for small to medium sized businesses, ReachOut seeks to build a nationally recognized brand that offers enterprise grade protection. It differentiates itself through AI powered service delivery, sub minute response times, and a media driven awareness strategy that leverages the founder’s personal brand. Competitors include numerous regional managed service providers that lack advanced cybersecurity capabilities and enterprise focused firms that overlook the SMB segment. ReachOut’s competitive advantages stem from its recurring revenue model, proprietary operational processes, and a leadership team with deep expertise in cybersecurity, mergers and acquisitions, and public markets. The company’s ability to integrate acquired businesses quickly using AI driven playbooks further enhances its scalability and margin profile. Management estimates the addressable market for SMB focused cybersecurity exceeds several hundred billion dollars annually.

The company serves small to medium sized businesses across the United States, with a focus on underserved markets where local providers are limited. It also targets regulated sectors such as education, defense, and healthcare that require adherence to standards like HIPAA, CMMC, and NIST. These customers value the combination of compliance support, continuous monitoring, and rapid incident response that ReachOut delivers. No specific customer names are disclosed in the filing. The founder’s personal brand and media presence generate inbound demand that supports customer acquisition across acquired markets.