Funko, Inc. (NASDAQ: FNKO)

Funko is a leading pop culture consumer products company that designs markets and sells licensed merchandise such as figures apparel accessories homewares and vinyl records based on movies TV shows video games music sports and other entertainment properties.

The company’s mission is to enable fans to express their fandom through whimsical and unique products that foster a sense of belonging and joy.

Funko’s portfolio includes its core Collectible brand featuring Pop! vinyl figures the Loungefly brand offering bags wallets backpacks and apparel and the Mondo brand focused on high end collectibles and limited edition art.

Products are sold at accessible price points with standard Pop! vinyl figures generally priced under fifteen dollars allowing frequent purchases by fans.

Revenue is generated primarily through the sale of its licensed products to retailers distributors and directly to consumers via its ecommerce platform and flagship stores.

In 2025 core Collectible products accounted for eighty percent of sales Loungefly for seventeen percent and other brands for the remaining three percent.

No single licensed property contributed more than five percent of sales while the top five properties together represented approximately nineteen percent of revenue.

Geographically roughly sixty percent of net sales originated in the United States and forty percent came from international markets.

The company operates through the following segments.

• Consolidated: The company designs markets and sells licensed pop culture consumer products including figures apparel accessories homewares and vinyl records through retail and direct to consumer channels.

Funko holds a leading position in the licensed pop culture merchandise market competing with larger toy and fashion companies while differentiating through its creative designs extensive licensing relationships rapid product development and accessible pricing.

It maintains one of the largest portfolios of licensed properties in the industry with relationships covering over two hundred and fifty licensors and approximately eight hundred active properties as of 2025.

The company’s speed to market allows it to move from product design to pre sale in as few as twenty four hours giving it an advantage in responding to emerging trends.

Its broad customer appeal and diversified product mix reduce reliance on any single release with about sixty nine percent of sales derived from evergreen properties in recent years.

The company sells its products to a diverse range of retailers such as Amazon Hot Topic Walmart Target and GameStop in the United States and to international partners including Amazon Smyths Toys and Carrefour as well as directly to consumers through its ecommerce sites and flagship stores.

Direct to consumer sales represented approximately twenty four percent of total revenue in 2025 with the remainder coming through wholesale partners.

No single customer accounted for more than ten percent of sales and the top ten wholesale customers together represented roughly thirty one percent of revenue.

Funko’s customer base includes specialty retailers mass market chains ecommerce platforms and fans who purchase directly through its online stores and physical locations.