Entravision Communications Corporation is a media and advertising technology company that owns and operates Spanish language television and radio stations and provides programmatic advertising solutions.
For the year ended December 31, 2025, Entravision Communications Corporation reported total net revenue of $447.6 million, with the media segment contributing approximately 39% and the ATS segment approximately 61%. The company generates revenue primarily from advertising…
Entravision Communications Corporation is a media and advertising technology company that owns and operates Spanish language television and radio stations and provides programmatic advertising solutions.
For the year ended December 31, 2025, Entravision Communications Corporation reported total net revenue of $447.6 million, with the media segment contributing approximately 39% and the ATS segment approximately 61%. The company generates revenue primarily from advertising sales across its broadcast stations and digital platforms, including local and national TV and radio ads, retransmission consent fees, and digital marketing services such as audio and video ad networks, social media campaigns, owned websites and search tools for Latino focused advertisers, as well as fees from its programmatic demand side platform and performance based agency that serve mobile app developers worldwide.
Entravision Communications Corporation reports its financial results through two operating segments: Media and Advertising Technology & Services (ATS).
• Media: This segment includes the ownership and operation of 47 television stations and 44 radio stations, with stations located in 13 of the 20 highest density Latino markets in the United States; it delivers news, entertainment and advertising inventory, offers digital marketing services such as Audio Engage, Entravision+, social media campaigns, owned websites, and search tools, and provides retransmission consent fees and local news programming that help advertisers reach Spanish speaking audiences.
• ATS: This segment comprises Smadex, a proprietary demand side platform that processes approximately 500 billion bid requests per day, uses AI to automate media buying for mobile app developers in numerous countries, and Adwake, a performance based digital marketing agency that operates in 25 countries, pays for media on a cost per action basis, provides services such as user acquisition, connected TV advertising, and retargeting, and plans to launch an offerwall in 2026 to reward users for completing tasks within mobile apps.
In the media segment, the company competes with other Spanish language broadcasters such as Telemundo and TelevisaUnivision, as well as the major English language broadcast networks ABC, CBS, FOX and NBC, while its audio operations face competition from iHeartMedia, Audacy, Spanish Broadcasting System and TelevisaUnivision, and it also contends for audience attention against streaming video services like Netflix, YouTube and ViX, digital audio platforms such as Spotify and Pandora, and social media including Facebook, Instagram, and TikTok; its competitive advantages stem from its large local presence in top Latino markets, its ownership of one of the largest groups of Spanish language television and radio stations in the United States, long standing relationships with advertisers, the ability to broadcast inventory with proprietary digital solutions, strong local news programming and retransmission consent revenue that enhance its appeal to advertisers.
The company serves local and national advertisers that seek to reach Latino consumers, including businesses in sectors such as retail, automotive, entertainment, and financial services that need television, radio, and digital advertising campaigns, as well as mobile app developers worldwide that use its programmatic platform and agency to acquire users, drive in app actions and measure return on ad spend.
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Sector: Communication Services Industry: Advertising Agencies CIK: 0001109116