8X8 Inc /De/ (NASDAQ: EGHT)

8X8 Inc /De/ is a global provider of integrated customer experience and business communications solutions, purpose-built to unify customer and employee engagement across enterprises. The company operates in the cloud communications and contact center industry, offering a range of services designed to streamline communication, enhance customer service, and improve operational efficiency. 8X8's solutions are particularly tailored for mid-market, small and mid-sized enterprise, and public sector organizations, catering to their complex communication and customer service needs.

The company generates revenue through its Platform for CX, which combines contact center, business communications, and application programmable interfaces (APIs) for communications into a single, secure, AI-powered system. Key products include 8x8 Work, a unified communications-as-a-service (UCaaS) solution, and 8x8 Contact Center, a cloud-based contact center-as-a-service (CCaaS) solution. Additionally, 8x8 offers 8x8 Engage, which extends digital engagement tools to non-traditional customer-facing employees, and 8x8 Communications as a Service, allowing businesses to embed communications directly into digital experiences via APIs. The company's customer base is diverse, spanning over 160 countries and including small businesses, mid-market, public sector, and enterprise customers across various industries.

• 8x8 Work: This UCaaS solution enables seamless collaboration and business continuity across voice, video, chat, and messaging. It offers integrated voice, video, messaging, and collaboration capabilities, enterprise-grade cloud architecture, and intelligent integration with broader customer experience workflows. The solution is designed to support hybrid work environments and integrate with leading business applications.

• 8x8 Contact Center: This cloud-based CCaaS solution delivers consistent, intelligent, and personalized customer engagement across voice, chat, email, and digital channels. It features omnichannel customer engagement, AI-driven performance and analytics, and flexible, scalable deployment. The solution is integrated into the 8x8 Platform for CX and supports global operations with robust reliability, security, and compliance.

• 8x8 Engage: This solution extends digital engagement tools to non-traditional customer-facing employees, enabling them to deliver consistent, AI-informed customer experiences. It merges UCaaS and CCaaS capabilities, providing unified customer profiles, interaction history, sentiment tracking, AI-powered interaction summaries, and real-time insights for context-aware service.

• 8x8 Communications as a Service: This service allows businesses to embed communications directly into digital experiences via APIs. It includes voice, SMS, rich messaging services, and numerous additional digital and social channels. AI is used to improve engagement and efficiency, including proactive customer engagement, campaign management, and analytics tools.

8X8 Inc /De/ operates in a competitive industry, facing challenges from a wide range of companies, including cloud-native providers like RingCentral, Inc., Zoom Video Communications, Inc., Twilio Inc., Five9, Inc., NICE Ltd. (including NICE inContact), Genesys Telecommunications Laboratories, Inc., Dialpad, and Talkdesk, Inc. The company also competes with legacy communications vendors such as Cisco Systems, Inc., Mitel Networks Corp., and Avaya Holdings Corp., as well as large technology and cloud service companies like Microsoft Corporation (Teams), Alphabet Inc. (Google Meet and Google Voice), and Amazon.com, Inc. (Amazon Connect). To differentiate itself, 8X8 emphasizes its integrated platform approach, which combines multiple service categories into a single, cloud-native solution. The company's competitive advantages include the reliability, scalability, and security of its infrastructure, native support for AI-driven capabilities, flexibility to serve hybrid and global workforces, and a focus on customer outcomes.

The company's customer base is diverse, with over 55,000 customers and users in more than 160 countries. This includes small businesses, mid-market, public sector, and enterprise customers across a wide range of industries and use cases. No single customer represented 10% or more of the company's revenue in fiscal 2023, 2024, or 2025, indicating a well-distributed customer portfolio.