Emerald Holding, Inc. (NYSE: EEX)

Emerald Holding, Inc., also known as EEX, operates in the business-to-business (B2B) trade show sector in the United States. The company's primary activities revolve around integrating live events, media content, industry insights, digital tools, data-focused solutions, and e-commerce platforms into three interconnected business lines: Connections, Content, and Commerce.

The Connections division of Emerald Holding is a compilation of leading B2B trade show franchises that often hold the top position in their respective industry verticals. These shows are renowned events in their industries, drawing in high-quality attendees, many of whom have the power to make immediate or subsequent purchasing decisions. The division generates revenue through the production of trade shows and conference events, including booth space sales, registration fees, and sponsorship fees. The trade shows cater to a wide range of industries, including Design, Renovation & Construction; Food; Home, Gift & General Merchandise; Technology, Advertising & Marketing; Industrial; Luxury; and Sports & Outdoor.

Emerald's Content division consists of B2B print publications and digital media products that complement its trade show properties. These products offer industry-specific business news and information across 20 sectors, facilitating continuous customer engagement, new customer acquisition, and content marketing opportunities. The primary source of revenue for this segment is advertising sales for industry publications and digital products.

The Commerce division provides software-as-a-service technology that enables year-round B2B buying and selling through its Elastic Suite and Bulletin platforms. These platforms enable brands to sell directly to their buyers using print-free digital product catalogs and merchandising technology, enhancing their efficiency, effectiveness, sustainability, and profitability.

Emerald Holding holds a strong position within the industry, with a diversified portfolio of events across seven industry verticals. The company's events are well-established and have significant brand value, often being the premier event in their respective industry verticals. Key competitors include Reed Exhibitions, Informa Exhibitions, and Clarion Events, among others. Emerald's competitive advantages include its diversified portfolio of events, strong brand recognition, and ability to attract high-quality attendees and exhibitors.

The company's customers include a wide range of businesses and organizations across various industries, including manufacturers, retailers, and service providers. Emerald's events offer valuable networking opportunities, product showcases, and educational content, making them essential platforms for businesses to connect with their target audience.

Emerald Holding's brand names and trade names include its Connections, Content, and Commerce divisions, as well as specific events and media products. However, the document does not provide a comprehensive list of these.

Emerald is committed to corporate sustainability and governance, focusing on minimizing its environmental impact and promoting diversity and inclusion. The company has taken the Net Zero Carbon Events pledge and formed an official Diversity, Equity, and Inclusion Committee.