Buy-Side Advertising was Direct Digital Holdings’s largest segment in fiscal 2025, bringing in $58.72M of $69.39M (85%).
| Segment | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Sell-Side Advertising | $120.02M | $244.87M | $71.32M | $10.67M | |
| Buy-Side Advertising | $58.70M | $69.35M | $53.26M | $58.72M | |
| Total | $178.72M | $314.22M | $124.58M | $69.39M |
Direct Digital Holdings brought in $69.39M from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 44.3% from $124.58M in fiscal 2024. Buy-Side Advertising was the largest at $58.72M (84.6%), ahead of Sell-Side Advertising at $10.67M (15.4%).
Compared with fiscal 2024, Buy-Side Advertising grew 10.3% to $58.72M, while Sell-Side Advertising fell 85.0% to $10.67M. From fiscal 2022 to 2025, combined revenue from these segments fell from $178.72M to $69.39M, a compound annual decline of 27.0%. Buy-Side Advertising's share of the total rose from 32.8% to 84.6%.
Buy-Side Advertising was Direct Digital Holdings’s largest product and service line in fiscal 2025, bringing in $58.72M of $69.39M (85%).
| Product and Service | FY 2021 | FY 2022 | FY 2022 | FY 2023 | FY 2023 | FY 2023 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Sell-Side Advertising | $72.67M | $120.02M | $27.57M | $74.77M | $178.01M | $244.87M | $71.32M | $10.67M | |
| Buy-Side Advertising | $44.57M | $58.70M | $14.88M | $38.49M | $15.70M | $69.35M | $53.26M | $58.72M | |
| Total | $117.23M | $178.72M | $42.45M | $113.25M | $193.71M | $314.22M | $124.58M | $69.39M |
Direct Digital Holdings brought in $69.39M from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 44.3% from $124.58M in fiscal 2024. Buy-Side Advertising was the largest at $58.72M (84.6%), ahead of Sell-Side Advertising at $10.67M (15.4%).
Compared with fiscal 2024, Buy-Side Advertising grew 10.3% to $58.72M, while Sell-Side Advertising fell 85.0% to $10.67M. From fiscal 2022 to 2025, combined revenue from these lines fell from $117.23M to $69.39M, a compound annual decline of 16.0%. Buy-Side Advertising's share of the total rose from 38.0% to 84.6%.
Direct Digital Holdings (DRCT) reports its revenue by segment and by product and service. In fiscal 2025, Buy-Side Advertising was its largest segment, bringing in $58.72M (84.6% of the total), followed by Sell-Side Advertising at $10.67M (15.4%).
Buy-Side Advertising was Direct Digital Holdings' largest segment in fiscal 2025, bringing in $58.72M, or 84.6% of the $69.39M total across its two segments.
Buy-Side Advertising was Direct Digital Holdings' largest product and service line in fiscal 2025, bringing in $58.72M, or 84.6% of the $69.39M total across its two product and service lines.
Buy-Side Advertising grew faster than Sell-Side Advertising in fiscal 2025, up 10.3% from $53.26M to $58.72M. Sell-Side Advertising fell 85.0% to $10.67M.
Every figure comes from Direct Digital Holdings' annual financial filings, as reported. Each line keeps the name Direct Digital Holdings gives it, and years follow its fiscal calendar.
Direct Digital Holdings' revenue by segment goes back to fiscal 2021, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.