Based on data from the past 90 days ending February 19, 2026, Direct Digital Holdings's three largest insider shareholders are President W Keith Smith (9.52K shares), Chairman And Ceo Mark D Walker (5.45K shares), Director Antoinette Renee Leatherberry (1.35K shares).
| Holder | Position | Shares | Report Date |
|---|---|---|---|
| W Keith Smith | President | 9,516 | 12 Jun, 2025 |
| Mark D Walker | Chairman And Ceo | 5,454 | 19 Aug, 2025 |
| Antoinette Renee Leatherberry | 1,353 | 13 Jun, 2025 | |
| Richard Cohen | 1,278 | 13 Jun, 2025 | |
| Mistelle Locke | 735 | 13 Jun, 2025 | |
| Anu Pillai | Chief Technology Officer | 395 | 12 Jun, 2025 |
| Maria Vilchez Lowrey | Chief Growth Officer | 291 | 27 Mar, 2025 |
| Diana P Diaz | Chief Financial Officer | 153 | 18 Oct, 2024 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 04 Dec, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | A | 300,000 | - | 5,454 | I | C |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | A | 300,000 | - | 5,454 | D | C |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | D | 300,000 | $0.00 | 0 | D | J |
| 14 Nov, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 100,000 | $0.21 | 8,309 | I | S |
| 14 Nov, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 245,008 | $0.21 | 0 | I | S |
| 13 Nov, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 71,242 | $0.37 | 10,127 | I | S |
| 13 Nov, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 27,492 | $0.37 | 4,454 | I | S |
| 11 Sep, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | A | 600,000 | - | 11,422 | I | C |
| 11 Sep, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | A | 272,500 | - | 4,954 | I | C |
| 11 Sep, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | A | 872,500 | - | 15,862 | D | C |
| 11 Sep, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | D | 872,500 | $0.00 | 0 | D | J |
| 19 Aug, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 23,000 | $0.39 | 0 | I | S |
| 18 Aug, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 24,313 | $0.39 | 418 | I | S |
| 15 Aug, 2025 | Mark D Walker | - | - | 0 | D | |||
| 15 Aug, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 22,369 | $0.41 | 0 | D | S |
| 28 Jul, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 8,050 | $0.54 | 514 | I | S |
| 25 Jul, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 8,900 | $0.53 | 661 | I | S |
| 24 Jul, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 15,800 | $0.53 | 823 | I | S |
| 23 Jul, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 11,934 | $0.51 | 1,110 | I | S |
| 23 Jul, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 5,567 | $0.51 | 860 | I | S |