Direct Digital Holdings's three largest insider shareholders as of June 06, 2026 are W Keith Smith (President, 8.31K shares), Mark D Walker (Chairman And Ceo, 5.45K shares), Mark D Walker (Chairman And Ceo, 2.50K shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| W Keith Smith | President | 0 | 8,310 | 17 Nov, 2025 |
| Richard Cohen | - | 1,278 | 0 | 13 Jun, 2025 |
| Diana P Diaz | Chief Financial Officer | 153 | 0 | 18 Oct, 2024 |
| Mark D Walker | Chairman And Ceo | 0 | 5,455 | 22 Dec, 2025 |
| Anu Pillai | Chief Technology Officer | 395 | 0 | 12 Jun, 2025 |
| Maria Vilchez Lowrey | Chief Growth Officer | 291 | 0 | 27 Mar, 2025 |
| Mistelle Locke | - | 735 | 0 | 13 Jun, 2025 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | A | 300,000 | - | 5,455 | D | C |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | A | 300,000 | - | 5,455 | D | C |
| 04 Dec, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | A | 300,000 | - | 5,455 | I | C |
| 04 Dec, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | A | 300,000 | - | 5,455 | I | C |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | D | 300,000 | $0.00 | 0 | D | J |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | D | 300,000 | $0.00 | 0 | D | J |
| 04 Dec, 2025 | Mark D Walker | Class A Common Units of Direct Digital Holdings LLC | D | 300,000 | $0.00 | 85,118 | I | C |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Units of Direct Digital Holdings LLC | D | 300,000 | $0.00 | 168,645 | D | C |
| 04 Dec, 2025 | Digital Management, Llc Direct | Class A Common Units of Direct Digital Holdings LLC | D | 300,000 | $0.00 | 168,645 | D | C |
| 04 Dec, 2025 | Mark D Walker | Class A Common Units of Direct Digital Holdings LLC | D | 300,000 | $0.00 | 85,118 | I | C |
| 13 Nov, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 27,492 | $0.37 | 4,455 | I | S |
| 13 Nov, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 71,242 | $0.37 | 10,128 | I | S |
| 13 Nov, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 27,492 | $0.37 | 4,455 | I | S |
| 13 Nov, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 71,242 | $0.37 | 10,128 | I | S |
| 14 Nov, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 245,008 | $0.21 | 0 | I | S |
| 14 Nov, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 100,000 | $0.21 | 8,310 | I | S |
| 14 Nov, 2025 | W Keith Smith | Class A Common Stock, par value $0.001 per share | D | 100,000 | $0.21 | 8,310 | I | S |
| 14 Nov, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | D | 245,008 | $0.21 | 0 | I | S |
| 11 Sep, 2025 | Mark D Walker | Class A Common Stock, par value $0.001 per share | A | 272,500 | - | 4,955 | I | C |
| 11 Sep, 2025 | Digital Management, Llc Direct | Class A Common Stock, par value $0.001 per share | A | 872,500 | - | 15,864 | D | C |