BRP Inc. is a global leader in the design, development, manufacturing, distribution and marketing of powersports products, propulsion systems and boats. The company offers a diversified portfolio of brands including Ski Doo and Lynx snowmobiles, Sea Doo watercraft and pontoons, Can Am on and off road vehicles, Quintrex boats and Rotax engines for karts, recreational aircraft and jet boats, as well as Pinion gearboxes. It serves customers in more than 110 countries through a…
BRP Inc. is a global leader in the design, development, manufacturing, distribution and marketing of powersports products, propulsion systems and boats. The company offers a diversified portfolio of brands including Ski Doo and Lynx snowmobiles, Sea Doo watercraft and pontoons, Can Am on and off road vehicles, Quintrex boats and Rotax engines for karts, recreational aircraft and jet boats, as well as Pinion gearboxes. It serves customers in more than 110 countries through a network of independent dealers and distributors.
The company generates revenue primarily through wholesale sales of its manufactured vehicles and related products to independent dealers and distributors. In fiscal 2026 BRP Inc. reported total revenues of $8,442.7 million with year round products accounting for 56.9% of sales, seasonal products for 27.1% and parts accessories and apparel OEM engines and others for 16.0%. The company also earns income from the sale of parts accessories and apparel and from original equipment manufacturer engines for karts, recreational aircraft and jet boats. Its products are sold in over 110 countries worldwide.
The company operates through the following segments.
• Year Round Products: This segment includes Can Am all terrain vehicles side by side vehicles three wheeled vehicles and electric motorcycles that are designed for year round use in most climates.
• Seasonal Products: This segment comprises Ski Doo and Lynx snowmobiles Sea Doo personal watercraft and Sea Doo Switch pontoons which are primarily used during specific seasons such as winter for snowmobiles and summer for watercraft.
• Parts Accessories and Apparel OEM Engines and Others: This segment covers parts accessories and apparel Rotax engines for karts recreational aircraft and jet boats and Pinion gearboxes that support the company's powersports offerings.
BRP Inc. holds a strong position in the powersports industry competing with companies such as Polaris Honda Yamaha Kawasaki Textron and various Asian manufacturers. Its competitive advantages stem from a broad brand portfolio continuous innovation in product design and technology the reputation of its Rotax engines and an extensive global distribution network. The company invests in research and development to introduce new features improve safety reduce environmental impact and enhance rider experience.
The company sells its products through a network of about 2,050 independent dealers in 21 countries and approximately 140 distributors that support an additional 375 dealers. Its end users include recreational and utility consumers of all terrain vehicles side by side vehicles three wheeled vehicles snowmobiles watercraft and motorcycle enthusiasts as well as original equipment manufacturer customers for its engines. BRP Inc. does not disclose individual customer names in its public filings.
Sector:Consumer DiscretionarySector rationaleBRP's primary revenue comes from the design and manufacture of recreational vehicles such as Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am ATVs, which are non-essential consumer goods. A secondary sector is justified because the company also sells Rotax engines and Pinion gearboxes as an OEM supplier to other manufacturers for karts, aircraft, and boats, which constitutes a business-to-business industrial equipment line.Industries:Recreational VehiclesConsumer DiscretionaryPrimaryBRP designs and manufactures a wide range of powersports and recreational vehicles, including Ski Doo snowmobiles, Sea Doo watercraft, and Can Am ATVs and side-by-side vehicles. These products are sold to recreational and utility consumers through a global network of independent dealers.Auto PartsConsumer DiscretionarySecondaryThe company manufactures and sells Rotax engines for karts, recreational aircraft, and jet boats, as well as Pinion gearboxes, which are sold as OEM components to other manufacturers.Classified using BQ-MICSCIK: 0001748797
Geographical areas [axis] Breakdown of Revenue (2026)