Diageo DEO Revenue Breakdown

NYSE DEO
$97.72 +3.67 (+3.90%)
As of: Nov 4, 2026 · 3:59 PM EST
Annual revenue breakdowns for Diageo, fiscal 2018 to 2026, as reported in its filings.
Annual history

Diageo Revenue by Segment

Years FY 2018–2026
Lines 6
FY 2026 Total $27.76B

Europe was Diageo’s largest segment in fiscal 2026, bringing in $8.58B of $27.76B (31%).

Diageo revenue by segment, fiscal 2018 to 2026
Segment FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY 2026
North America $8.86B $8.51B $8.64B $7.99B
Europe $7.25B $8.02B $8.04B $8.58B
Asia Pacific $6.48B $6.32B $6.08B $5.71B
Africa $2.86B $2.48B $2.68B $2.52B
Latin America & Caribbean $2.71B $2.43B $2.39B $2.80B
Corporate & Other $104.00M $123.00M $135.00M $162.00M
Total $28.27B $27.89B $27.96B $27.76B
Totals include 5 discontinued lines from earlier reporting.

Diageo revenue by segment: what the figures show

Diageo brought in $27.76B from its six segments in fiscal 2026, the year ended June 30, 2026. That was down 0.7% from $27.96B in fiscal 2025. Europe was the largest at $8.58B (30.9%), ahead of North America at $7.99B (28.8%) and Asia Pacific at $5.71B (20.6%). The other three segments brought in $5.48B combined.

Compared with fiscal 2025, Latin America & Caribbean grew fastest, up 17.0% to $2.80B, while North America fell the most, down 7.5% to $7.99B. From fiscal 2023 to 2026, combined revenue from these segments fell from $28.27B to $27.76B, a compound annual decline of 0.6%. Europe's share of the total rose from 25.6% to 30.9%.

Annual history

Diageo Revenue by Geography

Years FY 2018–2026
Lines 4
FY 2026 Total $27.76B

Rest Of World was Diageo’s largest region in fiscal 2026, bringing in $13.98B of $27.76B (50%).

Diageo revenue by geography, fiscal 2018 to 2026
Geography FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY 2026
Rest Of World $14.04B $13.75B $13.60B $13.98B
United States $8.37B $8.04B $8.14B $7.41B
India $3.30B $3.25B $3.23B $3.21B
United Kingdom $2.57B $2.85B $2.99B $3.16B
Total $28.27B $27.89B $27.96B $27.76B
Totals include 2 discontinued lines from earlier reporting.

Diageo revenue by geography: what the figures show

Diageo brought in $27.76B from its four regions in fiscal 2026, the year ended June 30, 2026. That was down 0.7% from $27.96B in fiscal 2025. Rest Of World was the largest at $13.98B (50.4%), ahead of United States at $7.41B (26.7%) and India at $3.21B (11.6%). The remaining region, United Kingdom, brought in $3.16B.

Compared with fiscal 2025, United Kingdom grew fastest, up 5.7% to $3.16B, while United States fell the most, down 9.0% to $7.41B. From fiscal 2023 to 2026, combined revenue from these regions fell from $28.27B to $27.76B, a compound annual decline of 0.6%. Rest Of World's share of the total rose from 49.7% to 50.4%.

Annual history

Diageo Revenue by Products & services [axis]

Years FY 2018–2026
Lines 4
FY 2026 Total $27.76B

Spirits was Diageo’s largest revenue line in fiscal 2026, bringing in $21.81B of $27.76B (79%).

Diageo revenue by products and services [axis], fiscal 2018 to 2026
Products and services [axis] FY 2018 FY 2019 FY 2020 FY 2021 FY 2022 FY 2023 FY 2024 FY 2025 FY 2026
Spirits $22.86B $22.41B $22.17B $21.81B
Beer $4.03B $4.11B $4.49B $4.55B
Ready To Drink $1.08B $949.00M $989.00M $1.11B
Other $310.00M $429.00M $316.00M $290.00M
Total $28.27B $27.89B $27.96B $27.76B

Diageo revenue by products and services [axis]: what the figures show

Diageo brought in $27.76B from its four revenue lines in fiscal 2026, the year ended June 30, 2026. That was down 0.7% from $27.96B in fiscal 2025. Spirits was the largest at $21.81B (78.5%), ahead of Beer at $4.55B (16.4%) and Ready To Drink at $1.11B (4.0%). The remaining revenue line, Other, brought in $290.00M.

Compared with fiscal 2025, Ready To Drink grew fastest, up 12.5% to $1.11B, while Spirits fell the most, down 1.6% to $21.81B. From fiscal 2023 to 2026, combined revenue from these revenue lines fell from $28.27B to $27.76B, a compound annual decline of 0.6%. Spirits' share of the total fell from 80.8% to 78.5%.

Questions

Diageo Revenue Breakdown FAQ

How does Diageo make money?

Diageo (DEO) reports its revenue by segment, by geography and by products and services [axis]. In fiscal 2026, Europe was its largest segment, bringing in $8.58B (30.9% of the total), followed by North America at $7.99B (28.8%).

What is Diageo's largest segment?

Europe was Diageo's largest segment in fiscal 2026, bringing in $8.58B, or 30.9% of the $27.76B total across its six segments.

What is Diageo's largest region?

Rest Of World was Diageo's largest region in fiscal 2026, bringing in $13.98B, or 50.4% of the $27.76B total across its four regions.

What is Diageo's largest revenue line?

Spirits was Diageo's largest revenue line in fiscal 2026, bringing in $21.81B, or 78.5% of the $27.76B total across its four revenue lines.

Which Diageo segment is growing the fastest?

Among Diageo's segments that make up at least 2% of revenue, Latin America & Caribbean grew fastest in fiscal 2026, up 17.0% from $2.39B to $2.80B.

Where does this revenue breakdown data come from?

Every figure comes from Diageo's annual financial filings, as reported. Each line keeps the name Diageo gives it, and years follow its fiscal calendar.

How far back does Diageo's revenue breakdown go?

Diageo's revenue by segment goes back to fiscal 2018, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.