Creatd CRTD

Creatd, Inc. operates a diversified portfolio of businesses generating revenue across media and publishing. The company’s operations include direct-to-consumer product sales, subscription memberships, advertising, licensing, and strategic investments. These businesses are supported by a shared operational infrastructure and a focus on monetizing first-party data, intellectual property, and scalable creative assets.

Creatd, Inc. generates revenue through a combination of recurring subscription memberships, transactional activity, and service fees. Its primary revenue streams come from advertising, technology, and compliance-related advisory services provided by the parent company, as well as from its subsidiaries Vocal, Inc. and OG Collection, Inc. Vocal earns revenue through paid membership tiers and its “Vocal for Brands” offering, where brands pay for sponsored content and advertising placements. OG Collection derives revenue primarily from the sale of books and archival materials, with ongoing efforts to expand product offerings from its intellectual property.

The company operates through the following segments: Creatd, Inc. (Parent Company Services), Vocal, Inc., and OG Collection, Inc.

• Creatd, Inc. (Parent Company Services): This segment generates revenue by providing advertising, technology, and compliance-related advisory services developed and standardized across the Company’s portfolio companies. These services are also offered to third-party businesses seeking similar operational support. Revenue consists primarily of fees for these services and leverages the Company’s centralized operational infrastructure and expertise.
• Vocal, Inc.: Vocal operates a creator-focused digital publishing platform. Revenue is generated through a combination of recurring subscription memberships and transactional activity, including monthly and annual subscription options as well as free user access. Transactional revenue is generated primarily through the Company’s “Vocal for Brands” offering, pursuant to which brands pay to advertise on the platform and engage with Vocal’s audience via sponsored content and advertising placements.
• OG Collection, Inc.: OG Collection operates a media and publishing business focused on the monetization of archival intellectual property. Revenue is currently transactional in nature and derived primarily from the sale of books and archival materials. The Company continues to expand its product offerings derived from its archival assets, including additional books, art, and related materials.

Creatd, Inc. maintains a competitive position in the digital media and publishing industry by leveraging its diversified portfolio and shared operational infrastructure. The company differentiates itself through its ability to monetize intellectual property and first-party data across its subsidiaries, supported by centralized technology and compliance functions. While facing competition from larger digital platforms and niche publishers, Creatd’s strategy of integrating acquired businesses and scaling creator-focused and IP-driven operations provides a distinct advantage in audience engagement and revenue optimization.

The company serves a diverse customer base including individual creators, subscribers seeking premium content, brands looking to engage with targeted audiences through sponsored content, and consumers purchasing archival books and related materials. Vocal’s platform attracts approximately three million registered free users, with ongoing efforts to convert them into paid subscribers. OG Collection appeals to collectors, historians, and enthusiasts of niche publishing and archival works.