Pop Culture Group Co., Ltd promotes Chinese pop culture and facilitates cultural exchange between the United States and China through event experiences and digital services. The company operates primarily in mainland China, delivering live entertainment such as concerts, music festivals, street dance and other performances, while also providing digital marketing solutions and ancillary services. Its core activities include event planning and execution, artist management and agency services, brand promotion, online content creation and the organization of cultural events that target younger audiences. By combining offline performances with online promotion, the firm has built an integrated ecosystem that spans live entertainment, digital entertainment and related services.

Revenue is generated from three main streams: live entertainment services, digital entertainment services and other services. Live entertainment revenue comes from ticket sales, sponsorship fees paid by advertisers and artist‑management contracts. Digital entertainment revenue is derived from customized digital marketing solutions, online promotion and brand building campaigns for corporate clients seeking to reach younger demographics. Other services include digital collectible sales, software as a service offerings for dance training institutions, property subleasing of leased facilities and advertisement distribution to third party advertisers. In the fiscal year ended June 30 2025, live entertainment accounted for 9% of total revenue, digital entertainment for 89% and other services for the remaining 2%.

The company operates through the following segments:

• Live Entertainment: This segment provides event planning and execution, artist management and agency services, and organizes concerts, music festivals, street dance and other live activities that deliver immersive cultural experiences to clients and end users.

• Digital Entertainment: This segment offers customized digital marketing solutions, online promotion and brand building campaigns by leveraging internet media resources to help corporate clients reach younger audiences and increase brand visibility.

• Other Services: This segment generates revenue from digital collectible sales, software as a service offerings for dance training, property subleasing of leased facilities and advertisement distribution to third party advertisers, thereby diversifying the company’s income streams.

Within the competitive Chinese pop culture and entertainment landscape, Pop Culture Group Co., Ltd holds a differentiated position due to its long standing relationships with universities, a deep understanding of youth preferences and a portfolio of proprietary events such as the China Battle Championships and the Move It stage play. The company competes against other event organizers, advertising agencies and digital marketing firms, but benefits from strong brand recognition, an extensive intellectual property library and a loyal corporate client base. Its ability to integrate offline events with online marketing campaigns provides a competitive edge that few rivals can match.

The company’s customer base consists mainly of corporate clients in consumer goods, advertising, media, technology and education sectors. Notable clients include Xiamen Maisite Education Technology Co., Ltd., Fujian Yunbang Culture Communication Co., Ltd., Lianzhang Digital Marketing Designing (Xiamen) Co., Ltd., Tianjin Lemen Hudong Technology Co., Ltd., Fujian Maibo Culture Communication Co., Ltd., COFCO Coca‑Cola Beverages (Beijing) Limited, Xiamen Pupu Investment Co., Ltd. and Guangzhou Taiji Advertising Co., Ltd. Over the years, the firm has served more than 400 corporate clients, with a substantial proportion returning for repeat engagements.