Coty Inc. is one of the world's largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, and skin and body care. The company develops, manufactures, markets, and distributes beauty products globally, leveraging its expertise in fragrance innovation, licensing, and brand building to serve diverse consumer preferences across multiple price points.

Coty Inc. generates revenue primarily through the sale of its beauty products, including prestige and mass market fragrances, color cosmetics, and skin and body care items. The company sells its products under both owned and licensed brand names, utilizing a multi-channel distribution strategy that includes prestige retailers, hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, dedicated e-commerce retailers, direct-to-consumer websites, and duty-free shops. Revenue is driven by product innovation, marketing campaigns, and strategic brand extensions across its portfolio.

The company operates through the following segments: Prestige and Consumer Beauty.

• Prestige segment includes prestige fragrances and prestige color cosmetics and skin and body care products sold through prestige retailers such as perfumeries, department stores, e-retailers, direct-to-consumer websites, and duty-free shops.

• Consumer Beauty segment includes mass market fragrances, mass market color cosmetics, and mass market skin and body care products sold through hypermarkets, supermarkets, drug stores, pharmacies, mid-tier department stores, traditional food and drug retailers, and dedicated e-commerce retailers.

Coty Inc. holds a leadership position in the global fragrance market, competing against established multinational beauty companies, niche brands, and private label products. The company differentiates itself through its strength in fragrance innovation, extensive brand portfolio, licensing capabilities, and investments in digital marketing, artificial intelligence for media optimization, and sustainability initiatives such as its Beauty That Lasts framework.

Coty Inc. serves a broad customer base of beauty consumers worldwide, including individuals purchasing products for personal use across fragrance, cosmetics, and skin and body care categories. The company's products are bought by consumers in approximately 123 countries and territories through retail channels ranging from mass-market stores to prestige beauty outlets and online platforms.