Cleartronic, Inc. (OTC: CLRI)

Cleartronic, Inc., operates in the technology sector, focusing on web-based planning, communications, and emergency response platforms. The company's core business revolves around the development, marketing, and sales of its proprietary software platforms, ReadyOp and ReadyMed, as well as the AudioMate IP gateways. Cleartronic generates revenue through annual and multi-year software-as-a-service (SaaS) contracts for its platforms and the sale of AudioMate IP gateways. The company's primary customer base includes local, state, and federal government agencies, corporations, school districts, utilities, hospitals, and other entities within the healthcare industry.

• ReadyOp: This is a proprietary, innovative web-based planning and communications platform designed for efficiently managing operations and emergency response. ReadyOp is used by various organizations to handle daily operations and emergency situations. The platform offers features such as radio interoperability, secure storage of plans and operations, and efficient disaster response and continuity of operations. ReadyOp is marketed as a SaaS program on an annual contract basis, with an increasing number of clients opting for multi-year agreements.

• ReadyMed: Acquired in October 2019, ReadyMed is a web-based secure communications platform initially designed for the healthcare industry. It provides caregivers with patient tracking capabilities and enables physicians and other healthcare entities to track patient progress. The platform also offers secure communications and recordkeeping to monitor patients' healing processes, record their recovery, and manage medications. During the COVID-19 pandemic, ReadyMed proved beneficial to multiple federal and state agencies and healthcare clients.

• AudioMate IP Gateways: Cleartronic offers a proprietary line of Internet Protocol Gateways branded as AudioMate 360 IP Gateway. These gateways provide Internet Protocol Gateway services for users of unified group communications. The AudioMate units are sold directly to end-users by the company's sales teams and through Value Added Resellers (VARs). More than 1,000 end-users in the United States and 18 foreign countries have purchased the AudioMate gateways.

Cleartronic operates in a competitive industry characterized by rapid technological changes and frequent new product introductions. The company faces competition from similar programs such as WebEOC and Everbridge, which are sometimes confused with ReadyOp. However, Cleartronic's platforms offer different capabilities and are priced lower than these competitors. The company's competitive advantages include its proprietary technology, the integration of multiple capabilities into a single platform, and its focus on continuous development and enhancement of its products. Cleartronic is also in the process of obtaining a FedRAMP Authorization, which will allow it to expand its usage by additional federal government agencies.

The company's customer base is diverse and includes various government agencies, corporations, school districts, utilities, and healthcare entities. Cleartronic's platforms are used by multiple organizations, including many federal agencies, for continuity of operations and disaster response. The company's focus on integrating the Alastar platform capabilities into ReadyOp aims to further expand its client base and market size.